Online video content has its followers, but a lot of what's followed depends solely on word of mouth, Twitter or Facebook mentions. Even in the places where original content video … Read the whole story
LiveRail, a programmatic video advertising supply-side platform (SSP) that many projected to go public at some point in 2014, has found its exit elsewhere. … Read the whole story
Random iPhone App of the week: Internet Mogul Magazine app is a quarterly publication that offers tips of the trade for those working in … Read the whole story
Rocket Fuel on Wednesday announced the appointment of Rhonda Shantz as vice president of marketing. She was most recently VP of global marketing at … Read the whole story
It's no secret that many marketers and content creators rely on YouTube for their online video strategies, and superficially it makes sense: it's free, … Read the whole story
Here's a surprising counter to those Mary Meeker-ish assertions that digital media doesn't get its fair share of ad budgets, relative to the time … Read the whole story
Falling print sales and booming online readerships have left newspapers with a quandary. Well, actually, it's not that much of a quandary. You can … Read the whole story
Recently my columns have focused on millionaire consumers, those with a personal net worth (total assets less total liabilities) of $1 million or more. … Read the whole story
It's pretty clear by now that apps are winning the battle for media attention on smartphones. comScore data released last week found that time … Read the whole story
GroupM's recent announcement that they plan to pull out of all open exchanges by the end of the year is surprising in some ways … Read the whole story