Viral ads prove the point that some of the best content made is contained in commercials. Some very good video is selling something, and doing it so well, it's almost … Read the whole story
The Cartoon Network doesn't violate Android users' privacy rights by transmitting the names of videos they view to the analytics company Bango, a federal … Read the whole story
Yesterday, HBO shook up the cable industry by announcing a new standalone Internet service. Today, CBS rolled out its own new streaming service. The … Read the whole story
Marketers plan to increase mobile ad spending this year at the expense of print, television and digital display media, according to new findings by … Read the whole story
Convenience wins. Online viewing is popular because it's easy. Sure, binge-watching, commercial skipping and a lower cost are nice, but more than half of … Read the whole story
As anybody who reads this column knows, I am a big fan and regular semi-advertent practitioner of willful stupidity. My shoelaces rarely find their … Read the whole story
Why haven't digital ad formats themselves changed in ways that let the consumer make better use of them? Shouldn't the ads themselves be cross-platform-enabled? Read the whole story
Movie trailers are still big marketing tools for major theatrical movies. But could they do more? A new study reports 31% of moviegoers said … Read the whole story
Consumers are hungry for engaging content and marketers are creating more content than ever before. In response to this shift, we are seeing an … Read the whole story