Telstra subsidiary Ooyala today acquired Videoplaza, the European-based ad serving and programmatic platform known for its Karbon brand, increasing Ooyala's worlwide footprint and giving Ooyala more in-house capacity. Read the whole story
Internet ad revenue rose 15% to $23.1 billion during the first six months in 2014, compared with the same time period in 2013, per … Read the whole story
Let's just say the future of TV is pretty well established by now. The news that HBO is untethering itself from exclusive cable distribution … Read the whole story
Under pressure from activist investor Starboard Value LP, Yahoo CEO Marissa Mayer is expected to offer new details on her turnaround plan during the … Read the whole story
When it comes to real-time marketing, one thing advertisers often rely on are trends. But trends are fickle things: sometimes they are slow to … Read the whole story
A new study says only 41% of viewers like watching TV live, with 43% favoring time-shifted viewing; 18% wanting binge-watching; and 19% preferring video … Read the whole story
News that Time Warner is to launch HBO as a stand-alone, streaming digital service underscores the big development of 2014 - content is waking … Read the whole story
ChoiceStream, a demand-side platform (DSP), has launched its October audience cost calendar, which looks at data from September and ranks 315 audience segments based … Read the whole story
John Oliver is having his moment. His satirical news show on HBO, "Last Week Tonight With John Oliver" is a critical darling and social … Read the whole story
Swirl Networks, a mobile marketing tech company, on Monday announced the launch of Swirl Ad Exchange, a programmatic ad exchange for "proximity-based in-store mobile … Read the whole story
Snapchat just made online ads interesting and new. Snapchat ads give us an entirely new problem: we now need to make ads that people … Read the whole story