It finally hit me that television may have become the worst, least interesting and most inefficient way to get news, or even see the news. Read the whole story
Eyeview's new Dynamic Geo-Fencing, announced today, defines trade areas based on the population density, so an advertiser trying to reach customers in a suburban … Read the whole story
As the curtain lifts on 2015, here are a few observations on our business filtered through the various stakeholders of T/V (Television/Video). T/V is … Read the whole story
The partnership took effect earlier this month.. Clearleap, based in Atlanta, provides platform services for HBO, BBC America, Sony Movie Channel, Scripps Interactive, Time … Read the whole story
As video continues on its rapid growth path, marketers will surely continue to look for ways to understand viewers' video ad consumption habits. That … Read the whole story
Digital video continues to enjoy impressive growth -- and according to new research, social networks are increasingly responsible. All told, domestic digital video advertising … Read the whole story
Beacons are about to cause yet another new twist on in-store shopping. We know from various research studies that even though many people use … Read the whole story
Mobile entertainment generated $9.14 billion in revenue in 2014, close to the $10 billion spent at the U.S. movie box office in ticket sales, … Read the whole story
The awards, timed with the North American International Auto Show in Detroit, spotlight the best auto ads worldwide in five categories: broadcast TV, online … Read the whole story
Teads, a supply-side platform (SSP) for video advertising, this week announced it has raised $30 million in funding, with half ($15 million) coming in … Read the whole story