Total viewership will increase in 2015, says eMarketer as digital media and television share the wealth and as mobile devices hog the device spotlight. The company says U.S. adults will … Read the whole story
Microsoft's Bing and Yahoo made some changes to keep the search partnership "productive." The revised deal gives Yahoo the ability to enhance the search … Read the whole story
Netflix keeps growing -- in terms of subscribers in the U.S. and worldwide. In the first quarter, the subscription video on demand service added … Read the whole story
On the heels of the launch of WideOrbit's programmatic TV marketplace, some of the demand-side platform (DSP) partners are now being named. WO Programmatic … Read the whole story
Consumers are no longer tied to one specific "go-to" drink and now make their choice by type of occasion, according to the Beverage Information … Read the whole story
U.S. adults continue to spend more time watching all TV-video content. This year, adults will spend on average 5 hours and 31 minutes per … Read the whole story
Five years into the app revolution, there remain fresh and inspiring design and content ideas. We are still just glimpsing what this format is … Read the whole story
According to SocialMediaToday, 2014 was all about the chief content officer. This year we're seeing more chief native officers, as the need to integrate … Read the whole story