Nearly half of all video plays in Q2 were on mobile devices, and eight times as many of those happened on the smartphone, not the tablet. Read the whole story
Mobile in-app video ad tech provider Vungle on Wednesday launched a private programmatic marketplace that will allow advertisers to reach target audiences in apps. … Read the whole story
Despite the size and influence of the Millennial generation, however, most of those in this age cohort do not identify with the term "Millennial." … Read the whole story
Movie studios and record companies that discover clips of professional films or music online can't send takedown notices without first considering fair use, the … Read the whole story
Traditional TV networks would like you to believe there is a big distinction between professionally produced video and an instructional video on YouTube. For … Read the whole story
With six months of data in hand, WPP ad-tracking unit Kantar Media now projects that ad spending will lag U.S. economic growth for the … Read the whole story
Super Bowl sponsor Marriott International is already gearing up for the big game with campaigns for its Courtyard brand and Marriott Rewards program. Read the whole story
During a time when advertisers struggle with fragmented programmatic ad buying processes and lack of transparency, Adobe will roll out Wednesday an advanced programmatic … Read the whole story
Former Walmart senior executive Cindy Davis will join Disney-ABC as EVP of consumer experience, responsible for improving research across media platforms, including consumer insights … Read the whole story