Conviva's new survey shows, among other things, that nearly 20% of its respondents say they give up immediately if a video they want is of poor quality; 25% will quit … Read the whole story
Nearly nine out of 10 U.S. pay TV subscribers (86%) want a single app for all of their video watching, according to Boston-based media … Read the whole story
A company called Gladly on Tuesday will launch a new kind of ad blocker called Goodblock in beta. It's a free ad-blocking browser extension … Read the whole story
Although TV metrics have seen general declines, some People Using Television data (PUTs) -- such as kids TV 2-11 viewers -- have seen some … Read the whole story
The holiday season as we know it has fundamentally changed as mini-moments have replaced the long-standing Black Friday focus. Marketers will need to adapt … Read the whole story
Satirical publisher Onion, Inc. is expanding its social media reach through a new partnership with Facebook using the latter's premium video advertising platform, Anthology. … Read the whole story
Google's holiday cheer comes wrapped in two new ad shopping video formats in AdWords. On Monday the company released TrueView for Shopping and Shopping … Read the whole story
In a bid to strengthen its digital video capabilities, Matomy Media Group has acquired Optimatic, a programmatic video ad company, for at least $25 … Read the whole story