Optimal.com hopes it can convince users that if they block ads, they should pay monthly for it; then Optimal pays the sites. Read the whole story
Over-the-top TV usage, which is already showing rapid growth, will slowly climb to more than 72% of U.S Internet users in three years from … Read the whole story
As part of its broader live-video streaming efforts, Facebook is expanding the ability for verified Pages to share live video. The change is part … Read the whole story
Strong TV and digital advertising rocketed November's U.S. advertising revenues 23% higher versus the same month a year ago. Much of the national TV … Read the whole story
Over the past ten years, I've had a front row seat watching the plot evolve in the online video revolution. I've seen every fad … Read the whole story
How big is the market for over-the-top services? A new study attempts to understand the potential reach of cord-changing and found that more than … Read the whole story
Intoning "beautiful trees feel inadequate at this time of year," this Dove Beauty spoof from Cincinnati-based Northlich entitled Treel Beauty does for Christmas trees … Read the whole story
In the political advertising realm, TV is still king. Of the $11.4 billion in political projected ad spending in 2016 reported by Borrell Associates, … Read the whole story