Visible Measures' new ScrollView solution guarantees viewability -- of the entire ad. Read the whole story
Wired is taking a bold stance -- and it's time for quality publishers to follow and call time on digital shoplifters. Read the whole story
There was also continued experimentation around live streaming. For this dynamic, rapidly evolving ecosystem that sat on the periphery but relied so heavily on … Read the whole story
Viacom posted sinking fiscal first-quarter revenues and net earnings -- with lower advertising revenues a key contributor. U.S. advertising sank 4%, even with pricing … Read the whole story