A new company, OmniVirt, is marketing technology that lets publishers run a 360 degree ad in-stream without a headset. The New York Times has an ad running now. Read the whole story
Billions of views are great, but cultivating loyal viewers who keep coming back is a lot better. Read the whole story
There has been a lot of buzz lately around video content in the publishing world. Some of the biggest publishers are either predicting or … Read the whole story
It would take one person more than 5 million years to watch the amount of video that will cross global IP networks each month … Read the whole story
Everyone can see what Facebook is doing to turn success, but what about Twitter? Too many broadcasters and not enough true listening must mean … Read the whole story
Ford yesterday not only revealed that its year-over-year sales had declined 9% in Q2 2016, it also sent a chill through both Wall St. … Read the whole story
Programmatic marketing platform Rocket Fuel on Thursday announced new features that combine dynamic creative capabilities with its Moment Scoring technology. Read the whole story
Leanne Fremar comes from Under Armour's Women's and Concept Divisions, where she held the same titles. While there, she spearheaded the female-targeted "I Will … Read the whole story
The first execution of the VR video experience is with content created by T Brand Studio, the brand marketing unit of The New York … Read the whole story
The New York Times Co. announced that its digital ad revenues slipped again in the second quarter of the year, marking two consecutive quarters … Read the whole story
That's why I responded so positively to the premise of Philosophy's "Welcome to the Age of Cool," in which Ellen Pompeo smirks off all … Read the whole story