The service Premion, a division of Tegna Media, aggregates advertising inventory from more 80 over-the-top (OTT) platforms including Roku, Sling, Xumo, TubiTV, NBC Sports, … Read the whole story
Samsung will provide its proprietary 360 cameras and equipment, Gear 360, to journalists to use for their reports, which will be run by a … Read the whole story
This month's column builds upon last month's column, "If You Think All Millionaires Are The Same, Think Again," and delivers our current insights about … Read the whole story
Watching more TV/video on your laptop -- or perhaps mobile devices? TV network executives are focused on where the advertising dollars are traveling. Read the whole story
There's a trend in digital marketing that will result in what I am referring to as Connected Creativity. It's the ability for marketers to … Read the whole story
Just exactly how much of a programmatic advertising powerhouse will the $85 billion AT&T Time Warner combination be? I see great potential, but a … Read the whole story
Five years ago, I had just subscribed to NetfIix and wrote an article for MediaPost explaining why I thought it was the best thing … Read the whole story
Facebook use is associated with longer lifespans, according to a new study of twelve million people, by researchers at the University of California at … Read the whole story