New research from YuMe shows consumers are most receptive to online advertising they see between the hours of 3 am. to 6.am. Read the whole story
The big three streaming services continue to dominate the over-the-top market, but a host of mid-size and smaller players are gaining traction. Netflix, Amazon … Read the whole story
Google will stop running video ads in the Adobe Flash format on the Google Display Network or through DoubleClick. The company has published two … Read the whole story
Today, increased programming competition from digital-only competitors in with linear and video on demand (VOD) is forcing traditional broadcast companies to re-think strategies and … Read the whole story
While the nation's collective nightmare may end on Election Day, brands will be bearing this burden for a long time to come. Read the whole story
To navigate an environment that mirrors human life-and to keep pace with its continual evolution-advertisers need a better grip on mobile behavior. Read the whole story
Facebook has hit saturation with ad loads. To make matters somewhat worse, in late September, Facebook told major ad agencies and ad buyers the … Read the whole story
Indeed: brand marketers have taken to strip-mining the land for inspiring people and their stories, those that can be presented during the best and … Read the whole story
November 7, 2000. Election night. Ken and I are wandering through the French Quarter of New Orleans, popping in and out of bars and … Read the whole story
Tremor Video reported third-quarter earnings showing revenue down 1% for the quarter year-over-year to $41.3 million, but gross profits rose 6% to $18.6 million. … Read the whole story
During the third-quarter period, E.W. Scripps TV stations posted political spending of $26.9 million in 2016 compared to $4.3 million in 2015. The company … Read the whole story