To ramp up performance-based ad efforts for better business outcomes, NBCU has forged a retail media partnership wi ...
Today's Top News
MediaDailyNewsMeta Seeks Do-Over In Battle With Advertisers Over Inflated Metrics
Meta Platforms is urging a federal appellate court to reconsider a recent 2-1 decision allowing Facebook advertisers to proceed with a class-action fraud lawsuit over inflated metrics. ...
Analysts expected revenues between $35 and $40 million for the action-comedy feature. Universal spent $13.9 million in nation ...
The holding company is effectively shuttering cultural intelligence consultancy Sparks & Honey and integrating its AI technology in ...
"I am stuck on Band-Aid..." reappears in a new campaign with former Disney Channel star Skai Jackson. ...
If the DOJ finds Google violated antitrust laws, it will schedule a "remedies" phase to determine next ste ...
At its NewFronts presentation, TikTok announced new premium ad-placement options and additional publishing partners. ...
With less-bulky boots, the hiking heavyweight hopes to reverse sales decline. ...
Insiders say potential bidders included rival Mediaocean, as well as a consortium of agency holding companies led ...
'The Kansas City Star' Upgrades Its Digital Platform
Edition is a daily newsletter with interactive puzzles and games, along with news. ...
Tillamook Hypes 'Extraordinary Dairy' With New Brand Platform
Campaign highlights the breadth and quality of the dairy co-op's brand portfolio. ...
TikTok Says It Leads Social In Product Discovery, Search
According to a study by Material and commissioned by TikTok, 61% of TikTok users discover new brands a ...
Hearst Puts 'Austin Daily' Newsletter On Hold For Three Months
'Austin Daily' will return as the daily newsletter of 'Austin Monthly' magazine. ...
Tech Group Battles Ohio Over Restrictions On Teens' Social Media Use
NetChoice is seeking a permanent block of a new Ohio law that prohibits large platforms including Instagram, Faceboo ...
Paxton Media Group Acquires 'The Kernersville News'
North Carolina paper has been in business since 1938. ...
Chrissy Teigen Pitches Peace, Quiet, KFC For Mother's Day
The chicken chain has launched a "real-talk" Mother's Day menu to highlight what moms actually want this y ...
Jack Dorsey Leaves Bluesky
As Bluesky continues to build out its platform, its most prominent backer Jack Dorsey has left the boar ...
Pizza Hut Taps Wendy's Loredo For U.S. President
Loredo joins Pizza Hut June 3 after an eight-year stint at the Wendy's Company, where his final tit ...
Pulp Friction: Tropicana Suggests 'Pulp Prenups' For Fruitful Unions
The campaign includes a promotional sweepstakes offering couples a "lifetime supply" of Tropicana. ...
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New research probes why younger fashion shoppers have turned into physical retail's biggest fans -- and what this means for digital companies. ...
Omnicom's Sparks & Honey helped pioneer the integration of AI on Madison Avenue. Should it have predicted its own demise? ...
A whole solar system of comedy stars has been hurt making this film -- including Melissa McCarthy as a former NASA employee . ...
