IAB Unveils Anti-Fraud Effort, Forms Working Group

In an effort to make online advertising a safer place, the Interactive Advertising Bureau this morning unveiled "Anti-Fraud Principles" designed to address the proliferation of fraudulent advertising activities, including non-human traffic software scams. As part of the effort, the IAB said it has also formed a new "working group" to identify and combat "malware" and other threats to the digital advertising "supply chain." ...


Marketing Daily - Top of the News
Game On: Microsoft Buys Minecraft Looking To Build Windows Mobile

Microsoft has agreed to pay $2.5 billion for the Swedish game-development company Mojang and its "iconic Minecraft franchise" although its three founders - creator Markus Persson, CEO Carl Manneh and game designer Jakob Porser - are ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Mobile Insider
My Car Won't Talk To Me

The next great challenge for interface designers is the connected car audio system. Plagued with a limited interface and an overly ambitious agenda of features, these things feel like early-issue digital cameras or programmable calculators circa ...

Bob Garfield: Garfield At Large
Truly Defective: Matthew McConaughey Captured Thinking And Driving

This is about some terrible TV commercials and one not-quite-as-bad commercial --- all starring Matthew McConaughey for the Lincoln MKC compact crossover. Every now and then comes along a campaign that defines all that is superficial, ...

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