Time Inc. NewFront Unveils New OTT Service, Expanded Video Offerings

Time Inc. is creating an advertiser-supported "over-the-top" video service anchored by 'People' magazine and 'Entertainment Weekly,' the company announced Thursday morning at a NewFront presentation in New York. Another service, a mobile-first platform emphasizing content for Millennials and teens about young celebrities -- many of them making their names on social media -- will debut later this year. ...


Barbara Lippert: Madblog
The Dark Knight, The Black Swan & Trump Soul

Once Donald J. Trump swept Indiana, and then each of his remaining competitors tumbled off the stage, (metaphorically, of course, except for Carly Fiorina) he became the Republican presidential nominee, no presumptive-ness needed. ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Don't miss MediaPost's in-depth coverage of the Upfronts - now through May 7th.

Online Spin
Customers Are Not Commodities. Why Does Advertising Treat Them Like They Are?

Technology is starting to transform marketing, starting with how enterprises talk to consumers. We have websites, ecommerce, email and mobile apps. It's so much easier for customers and marketers to proactively connect than ever before. Now ...

My Even Newer, More Up Front

I finally took pity on those who moaned that "between the upfronts and the NewFronts there are just not enough presentations, free drinks and breathless marketing announcements." So I'm planning the launch of the "George H. ...

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