Plan, Sync, Attribute…Rinse and Repeat.
At MediaPost’s Cross-Channel Marketing Insider Summit it’s all about integration, coherence across channels, and establishing accountability for both the pieces and the whole. The audience’s attention may be fragmented, but the brand’s strategy cannot be.
Meanwhile, the data deluge is not letting up. CMOs are charged with interpreting and acting on the relentless, evolving flood of data coming at their businesses. At the 2016 CCMIS, we ask brand managers to share their successes and failures. We’ll dive into the cross-channel journey of a piece of creative, asking: how can marketers honor platform and contextual differences while staying on message? Do you have to adjust KPIs for every channel?
Cross-Channel Marketing Insider Summit 2016 Attendees Include:
MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.
Conference Content Programmer
Insider Summits are complimentary to Brand Marketers who meet our requirements.
To qualify, you must:
* Control the marketing budget at your company
* Currently work at a well-known consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit
Complimentary Brand Marketer pass includes:
* Summit registration ($2995 value)
* Accommodations at the Resort for three nights
* No Charge Activities
* Meals, drinks and functions over three days
To begin the application process simply send your full contact info and one or two sentences about your role to Jon Ronga.
What people are saying about MediaPost's "Insider Summit" event series...
"This Summit is one of the best conferences I've attended. The intimate setting allows great conversation with peers and I love all the gold nuggets I pick up from the sessions...nuggets of opportunity that are leveraged to improve the marketing efforts for FedEx."
Andrew Bailey, Senior Marketing Specialist, FedEx
"There is no conference I have ever attended in our industry that has this level of executive talent. What a wonderful experience and amazing event...Really a career high for me. I learned so much and networked like never before. Thank you to the exceptional MediaPost team for putting on the best digital marketing event ever featuring THE top-tier executives in our space."
Ian Lopuch, VP, Search, eHealth Insurance
“This Summit from MediaPost was a fantastic mix of valuable industry thought-leading content, networking and relaxation. By far, the best atmosphere for an industry event I've attended.”
Dan Fleetwood, Digital Marketing Director, SAP Global
"MediaPost's 'Insider' Summits are a fabulous way to meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media. The contacts I have made at these events will be valuable for years to come."
Gary Milner, Director, Global Digital Marketing, Lenovo
"This Summit from MediaPost was the best conference I've attended in my six years in digital marketing. There was a balanced ratio of vendors to brand attendees so the discussion was rich and the networking was second to none. Great content and really knowledge attendees. A very well done event!"
Rosanna Martinez, Sr. Database Manager, National Instruments
"The was a great Summit to get focused in the space, hear case studies of how others are activating, and to share perspectives on how to keep moving strategies forward."
Barret Roberts, Senior Manager, Unilever