November 3, 2014The Roosevelt Hotel New York

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Customer Contact 3.0

The retail experience, like everything else in a fully connected world, is about to get transformed. Mediapost inaugurates a new “IoT” event series on The Internet of Everything with a deep dive into Beacons - how retailers are about to become marketers’ new digital access point for customers.

The shelves can talk…and customers can talk back to them. This is geofencing on steroids, though a trickier and more complex landscape to navigate. The explosion in proximity-aware mobile beacons presents marketers with new ways to precisely and intimately interact and engage with consumers at malls, in stores and at the product level in every aisle. More than 30,000 beacons are expected to be active in the U.S. by year’s end, and millions more are coming to retailers of every stripe. .

There are both closed and open beacon networks, a multitude of new and emerging mobile beacon advertising models and a growing array of beacon strategic choices. Brands can go direct to consumers by beaconing them right to their products.

But first, retailers, brands and a new cottage industry of third parties need to make hard strategic choices. What do the new, in-store, mobile advertising platforms look like? Who will control the experience before, during and after the store visit? Who are the players, familiar and new? Where does the agency fit in? And what are the implications of tying together ad, marketing and payment operations so tightly?

IoT: Beacons shines a light on the multitude of mobile marketing and advertising choices, highlights early best practices, and identifies the possible pitfalls in nothing less than a revolutionized relationship between store and customers.

What to Expect by Attending:

· Hear leaders in media, marketing, retail and advertising give keynotes, research presentations, case studies and participate in panel discussions on the latest trends and new ideas on how to use Beacons

· Learn the ins and out of Beacons, including emerging best practices from those who already use them

· Learn how a wide range of companies utilize beacon technology to implement customer mobile targeting techniques

· Network with major industry experts to expand your connections within the field

· Through onstage content and interactions with other attendees, raise your skills and knowledge in dealing with learning the fine art of Beaconing at all stages of the purchase cycle

Past Attendees Include:




Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to engage key questions for brand marketers, media buyers, sellers and emerging platforms from a critical perspective. We choose speakers exclusively for their ability to bring this perspective and insight to our stage. All conferences and summits - in all niche categories - are programmed exclusively by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.
 
What leading marketers, agency execs and digital practitioners are saying about MediaPost's conferences:

"MediaPost's events are a fabulous way to meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media. The contacts I have made at these events will be valuable for years to come."

Gary Milner
Director, Global Digital Marketing
Lenovo
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"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising.  The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers.  These are top-quality events for anyone involved in the digital media space"

Kevin Klein
Head of Marketing, Global Display Advertising
Amazon.com
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"MediaPost events are always very, very well organized and informative. The speakers from well known brands and the case studies from solutions providers highly relevant."

Carri Lukasik
Marketing Manager
Disney Store
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"I wanted to drop a note and let you know that I thought MediaPost's OMMA content was some of the best I've seen in the past two years at SXSW.  Thank you for allowing me to be a part of your day and conference.  Good luck with the balance of SX!"

Dan Clifford
Vice President, Marketing
Victoria's Secret
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“These conferences provide tremendous insight into not only what is happening in the world of Online Marketing, but what will be next.  The composition of the audiences at these conferences is a veritable who's who in online media, marketing, and advertising, and allows attendees, regardless of experience level, to learn about the future of advertising - straight from the folks that are shaping it.”

Ian Schafer
Founder & CEO
Deep Focus