With the holiday shopping season in the past tense, the world of beaconing marches forward, armed with many more insights into what is working so far.
Following the inaugural and highly acclaimed beacons conference in New York, MediaPost is taking its new “IoT’ event series on The Internet of Everything to Chicago, with another deep dive into Beacons as retailers become marketers’ new digital access points for customers.
November 2014 Attendees Included
Alex and Ani
VP, Digital Strategy
Digital Solutions Manager
Beeby Clark + Meyler
Creative Lead - Retail
Vice Director of Digital Engagement & Technology
Executive Director, Digital Business
Mobile Product Manager
VP, Director of Media Activations and Partnerships
Strategic Intelligence Analyst
Johnson & Johnson
Director, Digital Innovation
Madison Square Garden
VP Digital Products
EVP/Chief Innovation Officer
Director, Digital Personalization
Digital Media Supervisor
Omnicom Media Group
Director, Retail Investment
Supervisor, Connected Platforms
Group Account Director
VP of Advertising and Integrated Media
EVP, Head of Research NA
The retail world, like everything else in a totally connected world, is being transformed by beacons, small radio transmitting devices that are opening up a whole new world of local and highly targeted and personalized marketing.
This is geofencing on steroids, though a trickier and more complex landscape to navigate. The explosion in proximity-aware mobile beacons presents marketers with new ways to precisely and intimately interact and engage with consumers at malls, in stores and at the product level in every aisle. With more than 30,000 beacons active in the U.S., it’s still early on the way to the millions coming.
There are a multitude of both closed and open beacon networks, a myriad array of new and emerging mobile beacon advertising models and a growing number of beacon strategic choices. Brands can go direct to consumers by beaconing them right to their products.
But first, retailers, brands and a new cottage industry of third parties need to make hard strategic choices. What do the new, in-store, mobile advertising platforms look like? Who will control the experience before, during and after the store visit? Who are the players, familiar and new? Where does the agency fit in? What about the ad networks? And what are the implications of tightly tying together ad, marketing and payment operations?
IoT: Beacons shines a light on the whole gamut of mobile marketing and advertising choices, highlights early best practices from the holiday shopping season and beyond and identifies the potential pitfalls in nothing less than a revolutionized relationship between store and customers.
Following the holiday shopping season, it’s time for a beacon reset.
What leading marketers, agency execs and digital practitioners are saying about this event series:
"The content at MediaPost's IoT Beacons event was excellent. Packed with a lot of useful information."
VP, Operations Excellence
"IoT Beacons was a well-organized event. Intelligent pundits and SMEs as panel members. I liked it very much!"
Director, Consumer Insights
"MediaPost's events are a fabulous way to meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media. The contacts I have made at these events will be valuable for years to come."
Director, Global Digital Marketing
"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising. The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers. These are top-quality events for anyone involved in the digital media space"
Head of Marketing, Global Display Advertising
"MediaPost events are always very, very well organized and informative. The speakers from well known brands and the case studies from solutions providers highly relevant."
"I wanted to drop a note and let you know that I thought MediaPost's OMMA content was some of the best I've seen in the past two years at SXSW. Thank you for allowing me to be a part of your day and conference. Good luck with the balance of SX!"
Vice President, Marketing
“These conferences provide tremendous insight into not only what is happening in the world of Online Marketing, but what will be next. The composition of the audiences at these conferences is a veritable who's who in online media, marketing, and advertising, and allows attendees, regardless of experience level, to learn about the future of advertising - straight from the folks that are shaping it.”
Founder & CEO