August 3, 2016Radisson Martinique on Broadway, NYC

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Reaching the Consumer Through The Internet of Things

While the Internet of Things may seem like the latest buzz of the day, there’s much more to it than that. Consumers can now talk to their Amazon Echo at home and have something delivered the next day.

Wearables on the wrists of many millions of consumers are producing a treasure trove of marketing data to those figuring how to tap into it and use it. And the world of sensors like beacons providing even more direct, location-based opportunities to add new value to the on-the-go shopper.

With technology embedded into appliances and printers, providing a direct connection between brand and consumers, what does the new world of messaging look like and how will brands and agencies adapt? When a consumer can simply push a button to place an order, how does a marketer influence the decision to push their button? 

This pioneering IoT Marketing Forum will delve into all the marketing and advertising issues and implication, with strategies and tactics for the insanely connected world that’s coming.

Featured Speakers

IoT Marketing Forum 2024 Attendees Include:

 


Quality Pledge


MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

Join the conversation #MPIoT

 
Conference Content Programmer

Chuck Martin, Editor, IoT Daily, MediaPost

What leading marketers, agency execs and digital practitioners are saying about this event series:


"The content at MediaPost's IoT event was excellent. Packed with a lot of useful information."
Alice Rogers, VP, Operations Excellence, AMC Theaters

"If you are looking to hear from industry leaders then OMMA is the best event to do so. The companies who gave the Main Stage Sponsor Presentations presented compelling client case studies that made it difficult to want to leave your seat."
Matt Blasco, Managing Director of Analytics, Havas Worldwide

"The IoT conference from MediaPost was a well-organized event.  Intelligent SMEs as panel members, and great day of content all around.  Great event!"!"
Jesse Wolfersberger, Director, Consumer Insights, GroupM Next

"MediaPost's events are a fabulous way to meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media. The contacts I have made at these events will be valuable for years to come."
Gary Milner, Director, Global Digital Marketing, Lenovo

"MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends.  MediaPost brings together the brightest minds in the industry, bar none."
Nicole Matuga, Senior Manager, Digital Media Acquisition, Experian Consumer Direct

"I love the way dialog develops throughout the day at the OMMA events! The keynotes and sessions were all interesting. Great events!" JJ Beh, Mortgage Strategy & Planning Lead, ING Direct USA

"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising.  The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers.  These are top-quality events for anyone involved in the digital media space"
Kevin Klein, Head of Marketing, Global Display Advertising, Amazon.com

"MediaPost events are always very, very well organized and informative. The speakers from well known brands and the case studies from solutions providers highly relevant."
Carri Lukasik, Marketing Manager, Disney Store

"These conferences provide tremendous insight into not only what is happening in the world of Online Marketing, but what will be next.  The composition of the audiences at these conferences is a veritable who's who in online media, marketing, and advertising, and allows attendees, regardless of experience level, to learn about the future of advertising - straight from the folks that are shaping it."
Ian Schafer, Founder & CEO, Deep Focus