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Monday, September 23

7:30 AM
Registration Opens
OMMA GLOBAL MAINSTAGE MORNING SESSION
... in the 6th floor Networking Pavillion
8:45 AM
Opening Remarks
MC
Chuck Martin , Bestselling Author and Columnist , MediaPost
9:00 AM
Part of AT&T's evolving brand mission is to help customers understand the benefits of personal technology and its ability to improve their daily lives in a fast-pace, cluttered, real-time world. Through simplified marketing efforts like "Rethink Possible," humanization of the brand identity and tone of voice across the company and across all consumer interactions, and the spearheading of "It Can Wait" (a major national movement to pledge against texting while driving), AT&T is endeavoring to position itself as a trusted companion to managing the chaos. Esther Lee, SVP Brand Marketing, explains how the company is capitalizing on everything from content marketing to March Madness on Twitter to brand itself not just as the fastest network but also as the one that wants to mobilize a world that works for people.
Keynote
Esther Lee , SVP Brand Marketing & Advertising , AT&T
Interviewer
Barbara Lippert , MediaPost Columnist
9:30 AM

Don’t be distracted by that bright, shiny Oreo moment. The impact of “real-time” on all corners of a marketer’s world goes far beyond quick wit during Super Bowls. Rapid response, real-time data moving and changing every decision on the fly and the need for persistent flexibility is transformative to marketing as we have known it. Virtually every digital buzzword this year, from “big data” to “programmatic buying,” “social media authenticity” to “always-on mobility” all share a common root in technologies driving real time inputs and demanding split second responses. What happens to strategic planning, messaging, staffing and the entire marketing organization in an age of relentless real time interaction with customers and markets, when high level decisions need to be made yesterday? How do you iterate, optimize, automate without becoming a slave to rapid response? 

Moderator
Nancy Hill , President-CEO , AAAA
PanelistS
Porter Gale , Advisor , Author/Consultant
Lori Hiltz , CEO , Havas Media North America
Alexis Maybank , Founder, Chief Strategy Officer , Gilt Groupe
Lisa Shalett , Head of Brand Marketing & Digital Strategy , Goldman Sachs
10:15 AM
... in the 6th floor Networking Pavilion
10:30 AM
Sponsor Workshops

In the OMMA Mobile Room
Open to All OMMA Global Attendees
10:30 AM

Sponsor Presentation

Personalized Interactive Video Ads Enable A 1-on-1 Communication

When it comes to personalized interactive video ads, almost everyone is a newbie. The term “interactive” has been a synonym for online or digital. But these ads have been really mostly static. 

Learn how Engageclick’s ad platform is helping marketers, agencies and media companies breakthrough the clutter by enabling them to deliver personalized interactive video ads that engage consumers in a meaningful 1-on-1 communication based on real-time user data. Engageclick allows marketers and agencies to provide a more personal, relevant and effective ad experience that delivers on campaign objectives with scalable efficiency and ease.

Presenter: Nitin Duggal, VP, Business Development, EngageClick, Inc.

10:30 AM


In the OMMA Video Room
Open to All OMMA Global Attendees
10:30 AM

Sponsor Presentation

Blurred Lines and False Choices: How Technology Should Drive Success for Brands

There are a myriad of factors contributing to advertising success. For many, the drive for efficiency has surpassed the quest for greater effectiveness. For years, we've all been satisfied with proxies for success like ratings points and clicks. "Big data," the great hope for accountability, has become more like the great headache for marketers. Determining what matters to campaign success, is still relatively elusive, while efficiency remains a more immediate and attainable goal. In 20 minutes, VideoHub General Manager, Anthony Risicato, will debunk the myth that advertising efficiency and effectiveness are mutually exclusive, and how technology can power it all.


In the OMMA Dis Room
Open to All OMMA Global Attendees
10:30 AM

Sponsor Presentation

Storytelling, Sharing and Smarter Content: How to Create More Brand Discovery and Advocates Using Smarter, Sharable Stories

As the classic one-way marketing campaign continues to fade, interactive, real-time sharing and storytelling strategies are becoming critical for savvy marketers striving to engage with targeted customers they want to discover their brand and become loyal advocates.  Russ Mann, CEO and founder of Covario and Rio SEO, will address the value of storytelling, how brand content gets shared, and why most storytelling today is “dumb.  He’ll also present a framework for “smarter content,” encompassing the 4F’s of getting found, friended, followed, and forwarded, along with a template for  smarter content execution based on a  four-stage Smarter Content Lifecycle template.  Russ will offer insights on how to execute smarter content in real-time, in addition to critical KPIs for smarter, shareable storytelling.

Attend this workshop and learn:

  • How to evolve from the classic marketing campaign approach to real-time, storytelling marketing strategies
  • How to use “smart content” to drive greater brand engagement, targeted customer loyalty, and new discovery marketing opportunities
  • Ten tips for making brand content smarter and using storytelling strategies to achieve marketing success
  • Critical KPIs that marketers can integrate into their real-time interactive marketing metrics
Presenter: Russ Mann, CEO and Founder Covario and Rio SEO

Russ Mann is chief executive officer and founder of Covario and Rio SEO. Under his leadership, Covario now has a high-performance team of over 250 members globally and a client portfolio of more than 70 Fortune 500® and Internet 1000 advertisers representing over 1,000 brands and websites. With this distinguished team and outstanding client roster, the company has won every award and accolade in the business from organizations such as Forrester, Ad Age, AlwaysOn, ad:tech, Gartner & 1to1 Media, Interactive Advertising Bureau, Search Engine Strategies and Search Engine Watch. Russ was voted San Diego’s 2010 Ernst & Young Entrepreneur of the Year in the Emerging Business category and the company was listed in the top 25 mid-sized businesses to work for in San Diego. Russ earned an MBA from Harvard Business School and a BA in Asian Studies from Cornell University.
11:00 AM
Sponsor Workshops
11:00 AM

11:00 AM


In the OMMA Video Room
Open to All OMMA Global Attendees
11:00 AM

Sponsor Presentation

Crossing Platforms

As a multi-platform media owner and operator, LIN Media is at the forefront of driving video to consumers via television, web, mobile, and social. Producing over 12,000 hours of original content per quarter and syndicating well over 100,000 hours of premium programming across its platforms, LIN Media is well versed in delivering video to audiences nationwide. Discover how marketers are integrating their advertising and crossing platforms, how user habits are shaping marketing messaging, and how to reach your audiences nationally and locally in unique and innovative new ways.

Presenter: Jamie Elden, SVP Sales / Head of Entertainment, LIN Digital

In the OMMA Dis Room
Open to All OMMA Global Attendees
11:00 AM

Sponsor Presentation

Strategies for Adapting to the Shifting Search Landscape

We don’t search the same way we did just a few years ago. Consumers want answers to questions and responses to phrases in real-time. They’ve moved beyond entering one or two keywords into a search engine. This change of behavior has shifted the search landscape for advertisers, business owners and publishers. Keyword matching is becoming less important due to its limited ability to understand context and content, whereas semantic search is based on concepts and is, therefore, more likely to understand the searcher’s intent. New search tools have emerged to help online publishers and marketers connect users to the content, products and services they desire within their areas of interest – in real-time, across vertical industries, online and on mobile. Companies that recognize, and take advantage of, the power of semantic search today will be miles ahead of their competition tomorrow, as the world of search engine marketing continues to evolve.

Attend this Workshop and Learn:

  • Shifting trends in search technology and how these technologies are impacting advertising: vertical search, entity search and semantic search. 
  • How to evolve the traditional search marketing strategy to a strategy that makes sense new “semantic” search work to drive greater engagement and relevance with consumers. 

Presenter: Colin Jeavons, CEO, Vertical Search Works

Colin Jeavons is the CEO of Vertical Search Works, a search technology company that leverages its services to deliver more valuable results for advertisers, publishers, and consumers across targeted vertical industries. He has over 20 years of experience in the publishing and technology industries. Prior to his current position, Colin was CEO of Parliamentary Communications and had launched the most successful political site in the UK, ePolitix.com. Colin served as founder and CEO of FirstLightERA before merging with Convera Corporation to create what is now known as Vertical Search Works.

Keynote: Mobile Rocks the Digital World
more info
11:30 AM

Keynote: Mobile Rocks the Digital World What better way to kick of OMMA Mobile than with an insightful look into today's mobile market dynamics? The digital media environment is fragmenting quickly, with smartphone and tablet adoption soaring and media consumption increasingly shifting towards mobile devices. Where some see the disruptive effects of this platform shift, others see an opportunity as consumers spend nearly twice as much time with digital media as they did just three years ago. comScore Chief Research Officer Josh Chasin has been closely tracking these mobile market dynamics and will show the powerful ways that mobile is re-shaping the digital landscape. This keynote presentation will focus on the multi-platform, marketing environment marketers and media companies will be facing. Chasin also will provide a glimpse of what we can expect for the 2013 holiday season.
Keynote
Josh Chasin , Chief Research Officer, comScore

Keynote - Feeding the Feed: Inside the Always-On Real-Time Brand, with Purina and Deep Focus
more info
11:30 AM

Keynote - Feeding the Feed: Inside the Always-On Real-Time Brand, with Purina and Deep Focus In 2013, Purina embarked on a journey with Deep Focus to transform the way it interacted with pets and their owners. Forgoing traditional customer service-driven 'social media listening and response' exercises, Purina and Deep Focus built an always-on, real-time content studio to proactively deliver help and attention to pet owners via thousands of personalized pieces of expert, personalized content, when they needed it most. This session will be an honest, intimate look at how Purina's revolutionary approach to proactive social media-driven consumer care is building trust in, and equity for, the brand, and how you can apply Purina’s approach to your brand.
Keynote
Michael Kotick , Senior Brand Manager, Nestle Purina North America
Ian Schafer , CEO, Deep Focus

Keynote - Can Automation and Customization Co-Exist for Agencies?
more info
11:30 AM

Keynote - Can Automation and Customization Co-Exist for Agencies? Media agencies are engaged in a new debate between automation and customization. On one side is the rise of automation, which means that brands can buy more effectively at scale now with greater ROI due to better technology and data. This is at odds with customized media programs that promise bespoke content solutions that capture audiences attention and increase brand health scores. But why can't you do both? By balancing automation and customization, brands can get the most out of their media assets, their creative content, and their own channels. And when you coordinate and measure the impact of each on each other, ultimately, it is the mix of automation and custom that makes consumers take notice and take action.
Keynote
Kristi Argyilan , President, North America, Magna Global
Mark Himmelsbach , Chief Operating Officer, IPG Mediabrands Publishing

Keynote - Buy Side, Sell Side: Mapping Out Display
more info
11:30 AM

Keynote - Buy Side, Sell Side: Mapping Out Display Razorfish CEO Pete Stein kicks off OMMA Display on a practical note. How should planners and buyers best navigate the dizzying array of choices now on their dashboards to get the most from the display ecosystem. And then we sit down for a conversation with ad agency veteran and now Weather Channel Global CRO Curt Hecht to discuss how his brand is successfully pulling all the levers of display. From premium to programmatic, data solutions to in-app innovations and mobile video, TWC demonstrates the power of dominating a vertical.
Keynote
Curt Hecht , Chief Global Revenue Officer, The Weather Company
Pete Stein , Global CEO, Razorfish

Panel - Messing with the Mobile Marketing Mix
more info
12:15 PM

Panel - Messing with the Mobile Marketing Mix

With the ever-increasing number of ways to interact with mobile consumers, which methods work best and when? Whether using in-app ads or tried and true SMS/MMS messaging, how do you achieve the best results? What types of messaging is best based on the consumer mindset at any given moment? When should you reach out to the consumer and when should you let them reach in?  So many choices with so little time.

Moderator
Tim Hanlon , Founder and CEO, The Vertere Group, LLC
Panelist
Joe Cianciotto , Executive Creative Director of DDB and Chief Digital Officer of NY, DDB
Jeff Hinz , Managing Partner/US Digital Director, Mediacom USA
Douglas Rozen , Chief Innovation Officer, Meredith Xcelerated Marketing
Marla Skiko , EVP, Director Digital Innovation, SMV Group

Panel - Does the Future of Paid Social Lie in TV?
more info
12:15 PM

Panel - Does the Future of Paid Social Lie in TV? In the last year, Facebook and Twitter have been rushing after big TV advertisers. Twitter has launched its multi-screen Amplify product, acquired social analytics company Bluefin Labs and added TV targeting; Facebook is expected to launch in-newsfeed video ads and, in a study released in July with Trendrr, said it – not Twitter – had the most social TV activity. In light of this, does social really help to create “appointment viewing” or does it simply reflect it? Are marketers swayed by the use of social metrics to augment Nielsen numbers in TV upfront pitches? Finally is the future of ad dollars on TV and social inextricably linked?
Moderator
Max Kalehoff , Columnist, MediaPost
Panelist
Jason Kint , Former SVP/GM, CBS Interactive
Noah Mallin , Head of Social, MEC North America
Stacy Minero , Leader, Content Marketing, Mindshare
Lou Paskalis , Senior Vice President/Enterprise Media Executive, Bank of America

Panel - Online Video’s Growing Pains: Buyers’ Remorse?
more info
12:15 PM

Panel - Online Video’s Growing Pains: Buyers’ Remorse? When it comes to buying and executing online video campaigns, advertisers have a laundry list of complaints. And rightly so: video is expensive, it’s much more complicated to execute and measure at scale than TV, and, in many cases lack of trust and transparency among third party sellers is a huge issue. And yet, CPMs are sky-high and premium digital content providers are almost always sold out. In this seller’s market, we ask the buyers: will things ever change? Is the expectation that video will one-day eclipse TV no longer viable? We’ve already been waiting for years, but how much longer before online video starts attracting meaningful brand dollars? What progress is being made, both inside and outside the video industry, that you think will positively or negatively affect your video budget next year?
Moderator
Joe Mandese , Editor-in-Chief, MediaPost
Panelist
Jay Baum , EVP, Director of National Video, Deutsch
Brian Gleason , Managing Director / North America, Xaxis
Christine Merrifield , President, Investment, Activation & Operations , MediaVest USA
Eddie Revis , Senior Creative Strategy Lead, T3
Brett Wilson , Co-founder and CEO, TubeMogul

Panel - Is Programmatic Strangling Premium? A Tale of Two Inventories
more info
12:15 PM

Panel - Is Programmatic Strangling Premium? A Tale of Two Inventories Are premium publishers online just kidding themselves about their business models at this point? Close to a quarter of inventory is now running through RTB platforms, another third through networks and barely 40% via direct sales. Audiences are so cheap and more easily assembled at scale via demand side platforms, how much of a future for how many major players is there left for the marquee media brands? We ask buyers and sellers to reflect on whether the media models of the last century can really survive the press of the new ad tech machine.
Moderator
Stephanie Grossman , SVP, Business Development, Adomic
Panelist
Lung Huang , VP of Digital Advertising, Global Partnerships, dunnhumby
David Jacobs , SVP, AOL Networks
Christine Peterson , US Group Media Director, MRY
Tracy Raiser , SVP, Sales, About.com
Jay Seideman , US Director of Targeting and Exchange Team, Microsoft
1:00 PM
Join MediaPost and OMMA speakers at our networking lunch on the south balcony overlooking the Networking Pavilion (separate ticket purchase required)..

Or, lunch on your own at one of the many restaurants in and near the hotel.
____________________________________________________________________

1:30 PM
Sponsor Workshops

In the OMMA Mobile Room
Open to All OMMA Global Attendees
1:30 PM

Sponsor Presentation We are here. Or are we? Fact, Fiction and Learnings on Location Powered Advertising.

Location is THE most significant new targeting “data-set” that mobile brings to the marketers looking to match the right message to the right consumer, in the right behavioral and content context. James will share learnings on what works and what does not; what’s real and what’s not in this exploding sector of mobile advertising. James will do this without again using terms like “data-set and behavioral.” He promises.

Presenter: James Smith, CRO, Head of Marketing, Verve Mobile
1:30 PM

1:30 PM

1:30 PM

OMMA GLOBAL MAINSTAGE AFTERNOON SESSION
... in the 6th Floor Networking Pavilion
2:00 PM

A candid conversation with Miles Nadal, CEO of MDC Partners, about running organiz--ations that run as fast as consumers.

Keynote
Miles Nadal , Chairman & CEO , MDC Partners Inc.
Facilitator
Joe Mandese , Editor-in-Chief , MediaPost
2:30 PM

Real-time advertising may have begun with media, but now it’s transforming all of Madison Avenue -- from research, data and analytics to the BIg Idea.  How is the modern agency organization adapting to life in an even faster lane, where creative is conceived on-the-fly -- whether it’s Super Bowl blackout moments or live brand “newsrooms” -- and “pre-cognitive” analytics are enabling brands and their agencies to target consumers before they even know they’re consumers? What kind of people, systems and processes are required to conceive, execute and manage campaigns in real-time, including media, creative, content and strategy.

Moderator
Jon Bond , Editor-at-Large , MediaPost
PanelistS
Val DiFebo , CEO , Deutsch NY
Colin Kinsella , CEO , Mindshare NA
Amanda Richman , President, Investment & Activation , Starcom USA
Bryan Wiener , Chairman , Expion
3:15 PM
... in the 6th Floor Networking Pavilion
3:30 PM
Sponsor Workshops
3:30 PM

3:30 PM


In the OMMA Video Room
Open to All OMMA Global Attendees
3:30 PM

Sponsor Presentation

The LATEST in video advertising across social properties!

Paid and earned advertising on social properties is changing fast, fast, fast! More inventory, more products, more users, more screens, more technology. Get it all laid out for you in this session. The LATEST made simple and engaging. See real-life examples of how celebrities and leading brand advertisers are using cutting edge video advertising techniques across leading social properties to amplify their reach. Video ad solution provider Mixpo will make sure you come out of this session an expert. A can’t miss workshop for anyone who wants to be the smartest in the room when it comes to video and social advertising. Attendees will receive the 2013 Social Video Report & Infographic.

Presenter: Walter Harp, VP Product Marketing, Mixpo

Walter Harp leads product marketing strategy at Mixpo and has served in senior product management and marketing roles in the online services space for over 15 years. Beyond Mixpo, he pulls from his seven years at Microsoft, leading online consumer services teams to generate tens of billions of ad impressions, and his years at AT&T when he built and managed partnerships for their emerging smartphone channels. He holds a Bachelor’s degree from Stanford and an MBA from Columbia.

In the OMMA Dis Room
Open to All OMMA Global Attendees
3:30 PM

Sponsor Presentation

Optimizing Media Buying in RTB – A Case Study

Pixalate CEO, Jalal Nasir, and Gourmet Ads CEO, Benjamin Christie discuss how they've worked together using big data analytics to optimize Gourmet Ads RTB media buys, based on viewability, suspect traffic and performance metrics.

Presenters: 

Jalal Nasir, CEO, Pixalate

Benjamin Christie, CEO, Gourmet Ads


Case Study - USA Today Sports Tackles Mobile
more info
4:00 PM

Case Study - USA Today Sports Tackles Mobile How did USA TODAY Sports’ For The Win become the fastest-growing digital property in sports after just three months, and the only sports site within comScore’s top 20 with more mobile traffic (70%) than desktop? Its developers explain why they started with the premise of designing a product that would above all else look good on a smartphone, and how the end product has quickly become the first “Buzzfeed for sports.”
Presenter
Jamie Mottram , Director of Content Development, USA TODAY Sports Media Group

Hill Holliday Presents #DunkinReplay: The Story Behind TV’s First Ad Made from Vine
more info
4:00 PM

Hill Holliday Presents #DunkinReplay: The Story Behind TV’s First Ad Made from Vine To kickoff the 2013 NFL season, Dunkin Donuts launched #DunkinReplay – a social TV partnership with ESPN where, every week, a marquee play from Monday Night Football is instantly recreated in Vine featuring Dunkin’ products. During ESPN’s pre-game show, Monday Night Countdown, a Vine-based on-air billboard drives people online to the #DunkinReplay hashtag to watch Dunkin’ Donuts' real-time Vine. Reported in the media as the first TV ad made from Vine, Hill Holliday’s Mike Proulx will share the behind-the-scenes of how #DunkinReplay came to be, and how even six seconds of video can pay off for brands.
Presenter
Mike Proulx , SVP, Director of Social Media, Hill Holliday

Panel - Something Stinks, But It's Not My Inventory
more info
4:00 PM

Panel - Something Stinks, But It's Not My Inventory Recent reports claim that bot-fraud, long the scourge of the display ad business, is now pervasive in online video, where the money is better, the security isn’t as sophisticated, and campaign success is easier to measure. Of course, any seller of video inventory is going to vehemently deny they endorse bot-fraud, which they profit from, but if it’s not them, then who commits bot-fraud and why? Whose responsibility should it be to stamp out the issue, and who should pay for it? What are the long-term effects for the video industry if buyers lose trust in the quality of their partners’ inventory?
Moderator
Habib Kairouz , Managing Partner, Rho Capital Partners, Rho Ventures
Panelist
John Brown , General Manager of Click Forensics, Adometry
Teg Grenager , Co-Founder, Chief Product Officer, Adap.tv
Ashkan Karbasfrooshan , Founder/CEO, WatchMojo
Corey Kronengold , Director of Marketing, ConvertMedia
Donnie Williams , Chief Digital Officer, Horizon Media

Panel - Can Native Advertising Really Get With the Program?
more info
4:00 PM

Panel - Can Native Advertising Really Get With the Program?

Every publisher claims to be “going native” and offering more integrated ad solutions for clients that make ads feel like content. And many claim ridiculously high engagement rates as a result. But does it really scale? And does it fit within any sustainable business model for the publishers? Where does this kind of digital advertising really fit within a larger media plan? Can it be part of a larger campaign and serve a specific function? And how are buyers and planners actually valuing these engagements? In other words, we ask media buyers and planners in the space, can “native advertising” ever fit neatly into the larger program?

Moderator
Stacy Minero , Leader, Content Marketing, Mindshare
Panelist
Rich Antoniello , CEO, Complex Media
Michael Cole , Head of Sales and Strategy, Reddit
Eric Korsh , SVP, Brand Social & Content, DigitasLBi
Tom Pettus , VP/Creative Director, INNOCEAN USA
Samantha Skey , Chief Revenue Officer, SheKnows

Panel - Money from Mobile for the Holidays
more info
4:45 PM

Panel - Money from Mobile for the Holidays With yet another major shopping season just ahead, what’s in store for the mobile shopper? From flash sales to location-based marketing, what are the winning formulas? And will more consumers come around to mobile payments, whether from startups or established payment providers?
Moderator
Michael Foschetti , Managing Director, Havas Discovery
Panelist
Ted Boezaart , Vice President, Moxie Interactive
Laura Davis-Taylor , SVP, Managing Director, BBDO
Jordan Greene , Principal/Mobile Media, MellaMedia
Jeffrey Malmad , Managing Director, Mobile, Mindshare
Carin Van Vuuren , Chief Marketing Officer, Usablenet

Panel - The Art of The Story: How Brands Can Find Their Own Path to Great Storytelling
more info
4:45 PM

Panel - The Art of The Story: How Brands Can Find Their Own Path to Great Storytelling

While most brands know that they are now in the storytelling business, it can be immensely difficult to figure out how, and what, should become the brand narrative. Some brands take the reins themselves, crafting their own stories. Others, like Apple or IKEA, have no trouble telling their story at all; they simply have so much to work with that telling the brand story is relatively easy. And still others find their voice in their fans and influencers – those people who care so passionately about a brand that they tell its story on its behalf. What’s the right approach? During this OMMA Social session, we will discuss the different paths to great digital storytelling, and which route your brand should take. 

Moderator
Jeff Semones , President, M80
Panelist
Justin Garrity , Senior VP/Product and Marketing, Postano
Adam Kleinberg , CEO, Traction
Virginia Miracle , EVP/Professional Services, Spredfast
Zain Raj , CEO, Epsilon Agency Services
Sam Rosen , Vice President of Marketing, The Atlantic

Presentation - Where is Online Video Today?
more info
4:45 PM

Presentation - Where is Online Video Today? Consumers continue to build more online video into their media day – on PCs, on Smartphones and on Tablets. This presentation will reveal the most current consumer trends and explore the business issues that are facing the industry as we try to meet the growing consumer demand for digital video content. How much digital video are consumers using today? What’s happening on the mobile and PC platforms? What are the issues facing the industry to meet the demand?
Presenter
Joan FitzGerald , Senior Vice President, TV Business Development, comScore, Inc.

Panel - Cookie Wars: Is It Time To Face Up To The Post-Cookie World?
more info
4:45 PM

Panel - Cookie Wars: Is It Time To Face Up To The Post-Cookie World?

An entire ad economy and infrastructure has been built on the premise of third party cookies tracking, accumulating and easily passing user data across partners, exchanges and trading desks. But as browsers start shutting tracking off by default, privacy experts and industry reps start parsing the real meaning of “Do Not Track” and much of Internet usage is migrating to cookie-unfriendly mobile platforms anyway, is it time to rethink this? What is the state of the argument now among industry reps like the IAB and watchdogs and regulators? Should the ad supply chain be looking for post-cookie solutions that preserve privacy and allow true cross-platform targeting? 

Moderator
Wendy Davis , Senior Writer, MediaPost
Panelist
James Green , CEO, Magnetic
Marc Groman , Executive Director, General Counsel, Network Advertising Initiative
Rod Hook , Co-founder and CTO, Dstillery
Colin Jeavons , CEO and President, Vertical Search Works
Dave Reed , Managing Director, EMEA, MediaMath
5:30 PM
Join us at the OMMA Video Lounge in the Networking Pavilion for drinks to celebrate the opening day of the 2013 OMMA Shows at Advertising Week. FREE to all OMMA Global attendees and OMMA Awards ticket holders.
Celebrate the best online creative work of 2013 with the best agencies in the business. Cocktails, Dinner, Awards and Amazing Work.
Individual Tickets and Tables available for purchase. More info.
*Separate Registration Required.

Tuesday, September 24

7:30 AM
Registration Opens
OMMA GLOBAL MAINSTAGE MORNING SESSION
... in the 6th Floor Networking Pavilion
8:45 AM
For the most recognizable brand on the planet, compelling stories are even more important but more challenging in an always on, interconnected global marketplace. Using examples of campaigns from around the world, Coca-Cola Chief Marketing Officer Joe Tripodi demonstrates how digital media, real time interactions and data help the brand think globally but act locally. From ground-breaking connected soda dispensers that literally connect village squares on different sides of the planet to massive social network presence that converses live with customers everywhere, Coca-Cola is fulfilling a brand promise. It is showing how great brands engage, share, listen and create authentic conversation, have a strong point of view, lead culture and travel seamlessly across all networks and channels.
Keynote
Joe Tripodi , Executive Vice President and Chief Marketing and Commercial Officer , The Coca-Cola Company
9:30 AM

Today a brand marketer is like a tennis player facing a growing field of opponents...but without the luxury of playing them one at a time. The market is lobbing data constantly from every corner of the court; a marketer has to decide what balls to ignore and which ones to fire back.  In this OMMA brand panel we'll look at how real-time consumer data translates into effective marketing. How do you discern relevant data from dross, delegate that task and act on it fast? How do you use consumer data to talk to people at the right time and place about the products and services they want? What are the implications of mobile and its potential trove of real-time, location and app-based data? How do you use data to develop inspired products and campaigns, and to mold better customer relations? This panel of top brand marketers will open up about their game, and maybe even share some of their very own data.

Moderator
David Edelman , Partner, Marketing & Sales Practice , McKinsey & Company
PanelistS
Jody Ford , Head of US Relationship Marketing , eBay
Faisal Masud , Executive Vice President of Global eCommerce , Staples
Chris McCann , President , 1-800-FLOWERS.COM
Tom Salkowsky , Department Head MINI Marketing , MINI USA
John Travis , Vice President of Worldwide Brand Marketing , Adobe
10:15 AM
... in the 6th floor Networking Pavilion ...
10:30 AM
Sponsor Workshops
10:30 AM

Sponsor Presentation

Mobile Transacts

Consumer behavior on mobile is influencing a growing number of offline transactions, and it is often not from mobile advertising.  Local information is connecting businesses at the correct moment of intent.  Recent acquisitions and product changes in the market are bringing these two forces - mobile and local - together.  Wendi Sturgis will lead a conversation on how marketers are using local to drive mobile interest and real–world transactions.

Presenter: Wendi Sturgis, EVP Sales and Services, Yext

10:30 AM


In the OMMA Video Room
Open to All OMMA Global Attendees
10:30 AM

Sponsor Presentation

Ad Tech 2.0: Bringing Power to the Publisher

The first wave of advertising technology focused on bringing marketing solutions to advertisers and agencies. But, as the complexity of a publisher's audience deepened, so did the need for tools to unlock its value. Enter Ad Tech 2.0. Todd Bender will demonstrate how their technology uses mathematical forecasting and data-driven insights to leverage audience value and strengthen publishers' go-to-market strategies. 

Presenter: Todd Bender, Vice President, Publisher Platforms
10:30 AM

11:00 AM
Sponsor Workshops
11:00 AM

11:00 AM

11:00 AM

Sponsor Presentation

Building a Digital Tree Fort in TV's Backyard

TV is NOT dead. But it is rapidly changing before our eyes. The way we’re consuming media was unimaginable to most just under a decade ago and it will continue to get more complex and more multi-channeled. As consumers, advertisers and technologies move further into the IP delivered world, we face creative, measurement and delivery challenges and unfortunately, fraud. Despite the challenges, video advertising is best positioned to help advertisers be true storytellers. As an industry we need to defog the science behind IP delivered video advertising and the value it holds. Come hear how VINDICO is leading the charge.

Presenter: Matt Timothy, President of VINDICO

In the OMMA Dis Room
Open to All OMMA Global Attendees
11:00 AM

Sponsor Presentation

Programmatic Marketing Busts Out of the Exchanges and Goes Direct

Say good-bye to old school thinking. If you think programmatic marketing is restricted to exchange-traded media or confined to direct-response advertising, it's time to take another look. In today's always-on, real-time world, programmatic marketing is enabling brands to deliver the relevant messages and personalized experiences consumers require - across the entire digital media plan.

Are you buying on endemic sites, portals, or other marquee publishers? Join DataXu's Mukund Ramachandran to hear how top brands and agencies are using programmatic marketing to boost engagement and improve ROI on their direct buys.

Presenter: Mukund Ramachandran, General Manager, Brand Advertising Solutions, DataXu


Keynote - The Promise of Digital Technology
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11:30 AM

Keynote - The Promise of Digital Technology The digital consumer expects shopping to be as easy, fast and accessible as the rest of their lives. Shifting away from cash and cards, customers are relying more on their mobile to purchase goods and services. Customers can shop anywhere: in the aisle of a store, at home from their couch or from their seat at a ballgame, all thanks to the new digital lifestyle. Mobile has transformed the way customers interact and transact, creating new expectations for the shopping experience. To evolve with their customers, merchants must ensure they can better engage across all channels, enhance the customer experience and increase brand loyalty. This keynote session will explore not only how the customer shopping experience has changed, but also how merchants are keeping up with the evolving needs of their customers.
Keynote
Mung Ki Woo , Executive Vice President, Mobile & Industry Alliances, MasterCard

Keynote - Talking Social TV: Separating the Buzz from the Reality
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11:30 AM

Keynote - Talking Social TV: Separating the Buzz from the Reality Everyone is talking about social TV – but what’s hype and what’s real? While there is strong growth potential for social media as an influence on TV viewing, the effects can be different across genres, platforms and viewing types. Come hear the results of the Council for Research Excellence’s benchmark study on social media and TV behavior, which combined digital diaries, ethnographies and listening analysis to chart in-the-moment engagement with content, devices and networks. Meet the “TV Super Connectors” and learn more about new trends in co-viewing.
Keynote
Karen Benezra , VP/Executive Director, Nielsen Life360
Beth Rockwood , SVP, Market Resources, Discovery Communications

Keynote - TV + Online: Better Together
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11:30 AM

Keynote - TV + Online: Better Together Even in this digital age, TV is still the most potent way to reach audiences at scale. But as viewing habits evolve and more quality content becomes available online, advertisers must consider how to connect with consumers outside the confines of the traditional living room. Microsoft and Nielsen have spent a year examining how TV and Online Video advertising can work together to achieve optimal reach, frequency, and GRP metrics. We will share five practical insights from this study that help brands better understand how digital video campaigns can complement your standard TV campaigns.
Keynote
Paul Briley , SVP, Global Client Services, Nielsen
David Porter , Global Video Lead, Microsoft
Jahn Wolland , Senior Director, Video, Microsoft
Julian Zilberbrand , EVP Activation Standards, Insights and Technology, Zenith Media
Facilitator
Ross Fadner , Director of Event Programming, MediaPost

Panel - What Is Data Worth? Taming Quality, Value, Standards On the Data Frontier
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11:30 AM

Panel - What Is Data Worth? Taming Quality, Value, Standards On the Data Frontier

How much is that data in the window? And how do we know if it is any good, why it costs so much, how well it matches the data we already have? It is time to explore how a rational market emerges in the new data economy. How is value and pricing being set, and by whom? Media buyers often quip that everyone seems to be trading off of the same pool of third party data. So how are these data providers differentiating their wares? How are buyers establishing quality control? Buyers are asking themselves deeper questions about how value and quality are established and the relative value of online, offline, transactional, social, customer service and other inputs. We ask members throughout the supply and buying chain how they are making these calls, differentiating data product and whether there is any hope of getting a more rational marketplace.

Moderator
Pratush Gupta , Partner, Director, GroupM Data & Analytics
Panelist
Eshwar Belani , VP of Biz Dev & Product, Rocket Fuel
Rick Erwin , President, Experian Marketing Services
Chad Maxwell , SVP, Integrated Insights, Starcom MediaVest Group
Sarah Newhall , EVP and Director of Analytics, Blue State Digital

Panel - Measuring Mobile Results in Advertising and Commerce
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12:15 PM

Panel - Measuring Mobile Results in Advertising and Commerce

Where is mobile measurement headed? How should ads be measured in relation to impressions and driving sales? Will targeted mobile Web-based push messaging supplant traditional mobile advertising or in-app ads? While many mobile consumers live in the world of apps, a separate and huge percentage use their mobile device as simply another Web access tool. How do marketers adapt to these two different behaviors?

Moderator
Adam Kasper , Chief Media Officer, Havas Media, North America
Panelist
Laura Buchman , VP Publisher Solutions, OpenX
John Caron , Vice President, Marketing, Catalina
Brian Colbert , Vice President of Mobile Advertising Sales, Pandora
Graham Mudd , Director, Advertising Measurement, Facebook
Phuc Truong , Managing Director, US, Mobext

Panel - Why Content Gets Shared, and How Yours Can Get Shared Too
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12:15 PM

Panel - Why Content Gets Shared, and How Yours Can Get Shared Too

In social media, a very small percentage of content drives a high portion of all engagement, adhering strictly to the 80/20 principal. Of course, that begs the question of what the top 20% of content does so differently that it drives engagement, and sharing, and the answer is … it depends! Still, there are best practices that can make it more likely that your content will get shared. In this OMMA Social panel discussion, we will examine several key verticals, and how top performing brands in them are driving high engagement. 

Moderator
Tania Yuki , Founder and CEO, Shareablee
Panelist
Robin Dagostino , Director of Social Media, Comcast
John Federman , Chairman/CEO, Dailybreak
Gregg Weiss , VP/Business Leader, Social Media, US Digital Marketing, MasterCard
Mat Yurow , Senior Manager, Social Media Marketing, AOL

Panel - Digital Content NewFronts: Hit, Miss or Just a Front?
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12:15 PM

Panel - Digital Content NewFronts: Hit, Miss or Just a Front? Following a mixed launch in 2012, the Digital Content Newfronts—digital’s answer to TV’s Upfronts—, received generally stronger reviews this year for its sophomore effort. Once again, YouTube, AOL, Yahoo and other big pubs participated, boasting bigger stars, bigger venues and bigger crowds. It was one big reminder that non-TV premium video is growing in importance and that a lot more of it is on the way. But how did this year’s Newfronts actually perform? Were commitments significantly up versus last year? Why or why not? How did publishers package and price the deals they made and how did buyers respond? Finally: if an industry of competitors can come together to throw a giant pep rally, why can’t it come together on universal measurement standards?
Moderator
Brian Wieser , Senior Research Analyst, Pivotal Research Group
Panelist
Frank Besteiro , Vice President & Head of Business Development & Partnerships, AOL Video
Cordie DePascale , Senior Vice President, Product Management & QA, Mediaocean
Dave Morgan , CEO, Simulmedia, Inc.
Tom Wolfe , VP of Business Development, YuMe

Panel - Making Search and Social Data Drive the Display Plan
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12:15 PM

Panel - Making Search and Social Data Drive the Display Plan Search marketers know data, because performance marketing ties knowledge of specific actions to revenue every day. Social media marketers identify subject matter for the purposes of amplifying conversation or maintaining a relationship. Social media and search have begun to work together in the form of using performance marketing data at the subject matter level to benefit both disciplines. Naturally, marketers would want to start using this information to not only target, but buy and manage paid media placements as well. This discussion will focus on advanced tactics for using subject matter data to help search, social and media buying disciplines work together for a more effective media mix.
Moderator
Kevin Ryan , CEO and Founder, Motivity Marketing, Inc.
Panelist
Josh Dreller , Director of Marketing Research, Kenshoo
Jeff Ferguson , CEO/Founder, Fang Digital Marketing
Shreya Kushari , SVP, Search Marketing, DigitasLBi
Jon Opdyke , CEO, HookLogic
Joe Weaver , Managing Director, Partner - Trading Desk, Mindshare
1:00 PM
Sponsor Workshop

In the OMMA Mobile Room
Open to All OMMA Global Attendees
1:00 PM

Sponsor Presentation

Audience, Audience, Audience: Building Mobile Audiences From Location Data

Where you are and where you've been, defines who you are.  In today's world consumers are never more than three feet away from their mobile devices.  And since mobile devices are location aware, the most powerful way to understanding consumer behavior is with location intelligence.  This session will uncover the latest innovations in defining, reaching and messaging audiences in a mobile world.  Most importantly, discover how to better leverage insights, measurement and analytics to understand your audience like never before.

Presenter: Drew Breunig, Senior Director of Strategy, PlaceIQ & Co-Founder


Drew Breunig leads strategy efforts at PlaceIQ, mapping client needs and goals to PlaceIQ’s audience, data, and analytics products. Drew aims to make mobile brand advertising more effective, insightful and manageable through the use of local intelligence. Drew joined PlaceIQ after spending the better part of a decade crafting brand and media strategies for advertising agencies and their clients, including HP, Glaxo Smith Klein, EA, and Boost Mobile.

1:00 PM

1:00 PM

Join MediaPost as we honor our Editors' picks for this year's Online All-Stars at our Networking Lunch in the OMMA Social Room (separate ticket purchase required).

Or, enjoy lunch on your own at one of the many restaurants in and near the hotel.
___________________________________________________________________

OMMA GLOBAL MAINSTAGE AFTERNOON SESSION
... in the 6th Floor Networking Pavilion
2:00 PM
Almost a decade ago Tim Westergen and his colleagues invented the technology that would power a fundamental shift in music listening and discovery. With over 70 million monthly users across devices, Pandora may have more real-time contact with more people than any digital media brand. But the challenges to making this work as a business are formidable: competing with Google, Apple and Spotify, stiff royalty arrangements and growing creator demands for pay, and overall pressure on all digital CPMs. Bob Garfield sits down with Pandora’s co-inventor to see how the company innovates a sustainable business model.
Keynote
Tim Westergren , Founder and Chief Strategy Officer , Pandora
Interviewer
Bob Garfield , Columnist , MediaPost
2:30 PM

For the most part, the focus in real-time so far has been on the buy-side, as marketers and agencies scramble to take advantage of opportunities in buying and creative that didn’t exist until very recently. But make no mistake, real-time has real ramifications for publishers even if many of them have long been producing real-time content – in the form of breaking news. How do content producers stay relevant in a world where advertisers want to buy audiences, not content? Should media companies just focus on creating great content and let the advertising component work itself out? Does the shift away from site-based, premium inventory make a subscription model for online media inevitable?

Moderator
Christopher Vollmer , Partner, Global Media and Entertainment Practice , Booz & Co.
PanelistS
Kathryn Kulik , Global SVP, Media Sales , CBS Interactive
Romy Newman , Head of Digital Advertising and Integration , The Wall Street Journal
Neil Vogel , CEO , About.com
Andy Wiedlin , Chief Revenue Officer , BuzzFeed
3:15 PM6th Floor
... in the 6th Floor Networking Pavilion
3:30 PM
Sponsor Workshops
3:30 PM


In the OMMA Social Room
Open to All OMMA Global Attendees
3:30 PM

Sponsor Presentation

The New Acquisition Model - Share, Acquire, Grow

Consumer brands must acquire new customers to grow their businesses. If they’re using SEO and SEM alone, they’re missing out on an untapped audience of potential new customers. How do they reach those customers who don’t know them, who haven’t even considered the value they deliver? Referral marketing gives a brand’s best customers the tools to share the brand and the products they love with their friends online. These peer-to-peer recommendations are personal, targeted, and effective. They let brands create a new, powerful acquisition channel. And, the customers acquired by referrals are high quality and loyal.

Join Matt Roche, Extole's CEO, as he discusses referral marketing as a new acquisition channel for brands.

Presenter: Matt Roche, CEO, Extole

A seasoned entrepreneur and executive, Matt leads Extole in strategy and direction. Prior to Extole, Matt was the Co-CEO and president of Boltnet. Before that, Matt was the founder and CEO of Offermatica, the highest-volume landing page optimization and testing platform on the Web, and one of the first SaaS marketing platforms. Acquired by Omniture in 2007, it is now known as Adobe Test and Target and serves billions of optimized experiences every week. In addition to that, Matt was instrumental in the development of Dapper, a leader in Dynamic Creative Optimization, which was subsequently acquired by Yahoo!. In 1996, he co-founded Fort Point Partners, an e-commerce systems integrator. Matt brings more than 15 years of experience in Web and Online Marketing and holds a Bachelor's Degree from Yale University.

In the OMMA Video Room
Open to All OMMA Global Attendees
3:30 PM

Sponsor Presentation

Solving the Sports Video Scale Problem

Sports has long been leveraged on broadcast as a main driver of television ratings and demand for sports inventory and the brand adjacency it creates are always at a premium.  However, sports digital publishers have struggled to provide a year-round offering that can mirror the power and reach of sports broadcast / cable through video and have generally relied on display media as a compliment to sports television lead efforts. 

Harnessing the power and avidity of sports through sight, sound and motion and creating that 1:1 video extension is a powerful tool and one that is typically leveraged around tent-pole, tightly controlled events --- and in the construct of digital, infrequently reaches sizeable audiences. 

This is the problem that SNM ePlayer endeavors to solve; leveraging premium rights holder owned video and its multi-platform syndication to drive reach and scale against the most premium sports digital video assets.  Amy Bartle and Rich Routman will talk multi-platform video consumption and how digital video, in particular sports digital video, helped LQ drive (i) relevant brand value metrics, (ii) unduplicated reach into LQ feeder markets and (iii) new brand exposure(s) to its targeted business traveler segments.

Presenters: 

Amy Bartle, Director of Media and Digital Marketing, LaQuinta Inn & Suites (LQ)

Rich Routman, CRO, Sporting News Media (SNM)

3:30 PM


Presentation - Mobile Creativity that Scales
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4:00 PM

Presentation - Mobile Creativity that Scales The IAB named its first-ever mobile ad standards, the Mobile Rising Stars, in early 2013 to help drive mobile creativity at scale. Do these beyond-the-banner ad formats work? What’s the secret to success in using them? Join Peter Minnium, Head of Brand Initiatives at the IAB, godfather of the Rising Stars, and Matevž Klanjšek, Founder and Chief Product Officer of Celtra, for a deep dive discussion.
Presenter
Matevz Klanjsek , Co-Founder & CPO, Celtra
Peter Minnium , Head of Digital Brand Initiatives, IAB

Presentation - How Chevy Got Millennials Dreaming About their Brand
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4:00 PM

Presentation - How Chevy Got Millennials Dreaming About their Brand It’s no secret that Millennials are one of the hardest markets for advertisers to reach, because they can’t be as easily found on traditional forms of media. Chevrolet met this challenge with a social media-themed promotion called “Home for the Holidays,” which inspired young professionals to dream about what they would do with a new Chevy, and also educated them about both winter driving tips and the brand’s small cars. By way of an entertaining and interactive holiday-themed experience and online promotion created by Dailybreak, entrants were asked to create their own Chevy-branded postcard, featuring a photo of their loved ones – and a description of what they would do if they won a Chevy. For one lucky winner, the outcome was the keys to a new car, but for Chevy, the winnings were just as big: high user participation and engagement, tens of thousands of votes for Chevy-branded, user-generated postcards, and thousands of sales leads.
Presenter
Annalisa Esposito-Bluhm , Chevrolet Communications Manager, General Motors

Presentation: Schick’s ‘Clean Break’ and the Power of Branded Content
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4:00 PM

Presentation: Schick’s ‘Clean Break’ and the Power of Branded Content Schick Hydro® and LA-based brand studio Content & Co are currently in the third season of ‘Clean Break.’ Originally produced as a Web series, ‘Clean Break’ has grown into a property with 13 broadcast episodes and 45 Webisodes, airing on FUEL TV and Yahoo! Screen. The adrenaline-pumping series follows three ordinary Millennial guys dropped in New Zealand with the world's greatest watermen and adventurers.
Presenter
Jeff Chapman , Senior Director, Global Brand Communications, Energizer Personal Care
Stuart McLean , CEO, Content and Co.

Panel - Making the Most of FBX
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4:00 PM

Panel - Making the Most of FBX

The new kid on the RTB block has made quite a splash. The Facebook Exchange brought a massive new load of inventory into the market in the last year, with many early indications of strong performance. But how does this major new presence in display fit within the larger online plan? We ask both buyers as well as Facebook tech partners to identify best practices in executing FBX campaigns, identifying the right categories, creative and objectives to apply here, and how to clarify some of the still-obtuse details of how this platform works in relation to the rest of Facebook opportunities. 

Moderator
Mark Walsh , Reporter, MediaPost
Panelist
Sabine Cummins , VP of Media, iCrossing
Rob Griffin , EVP, Global Head of Digital, Havas Media
Christopher Hansen , President, Netmining
Scott Shapiro , Product Marketing Manager, Facebook
Robert Spratlen , Sr. Director, Advertiser Solutions, OpenX

Panel - Real-Time Mobile: How Personal (and Social) Can You Get?
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4:45 PM

Panel - Real-Time Mobile: How Personal (and Social) Can You Get?

Mobile consumers can be reached almost anywhere, anytime, but should they be? There’s the issue of what can be done vs. what should be done. What is the line between providing value and being creepy? And where does the consumer fit in this equation? Is their mindset making them more or less open to such approaches? And where does Social fit? All of this takes state-of-the art creative messaging that stands out on the small screen and tablets. How do you balance the creative mindset with the required speed of execution in the world of real time?


Moderator
Evan Neufeld , Principal Analyst, Storyline Development
Panelist
Ian Beacraft , Manager, New and Emerging Technologies, Leo Burnett
John Faith , SVP, External Affairs, RetailMeNot
Eric Friedman , Director of Revenue Operations, Foursquare
Cillian Kieran , CEO, CKSK

Panel - Video Throwdown: Vine vs. Instagram Video
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4:45 PM

Panel - Video Throwdown: Vine vs. Instagram Video

If photos used to be the coin of the realm in social marketing, now it’s video, particularly as Vine and Instagram’s video program have taken off, not to mention the impending launch of Facebook video ads. By now, advertisers and agencies have had time to experiment with these new ways to tell brand stories, but Vine and Instagram video are by no means the same proposition. They have different lengths, distribution, and, potentially, audiences. On this OMMA Social session, we’ll look at how these two rival social video platforms are being used, and what their potential is as video becomes social’s Next Big Thing.

Moderator
Carree Syrek , General Manager/North America, Whispr Group
Panelist
David Berkowitz , Chief Marketing Officer, MRY
Peter Bray , Director of Digital, Saatchi & Saatchi
Judi Cutrone , Senior Social Media Strategist, The VIA Agency
Ming Linsley , Practice Lead, Social Media, MEC
Luis Sanz , Co-founder, Olapic

Panel - Is Native Video Advertising Different?
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4:45 PM

Panel - Is Native Video Advertising Different? So-called native advertising has the distinction of being the hottest and most controversial category in digital media today. Studies show that native ads are way more effective than traditional banner ads, though critics claim the tactic is just a desperate attempt from a dying industry to save itself. But what about video? Just as native advertorials are catching fire on publishers’ content pages, so too are branded and content marketing videos at video-rich Web sites. To what extent is video different from display here? Should native video ads be subject to the same standards and disclosure requirements as sponsored stories, headlines and posts? How is the experience of a branded content video on a publisher’s home page similar or different to a sponsored article at a news site to an end user?
Moderator
Tim Hanlon , Founder and CEO, The Vertere Group, LLC
Panelist
Juan Delgado , CEO, Sporting News Media
Brian Fitzgerald , President, SpringBoard Video and Evolve Media, LLC.
Robyn Freye , Vice President, Marketing, Digitaria
Joseph Gomes , EVP Brand Content, Alloy Digital
Dan Greenberg , Co-Founder and CEO, Sharethrough

Panel - Is Video RTB Ready For Its Close-Up?
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4:45 PM

Panel - Is Video RTB Ready For Its Close-Up?

More than 100 billion video impressions will have been sold this year via RTB platforms, according to Forrester, nearly doubling since last year. But is this the way publishers want to have their streaming media brought to market, and can they maintain their premium price advantage here? Are marketers finding the scale and targetability they need in this space yet as publishers test the market with private exchanges? Is the technology and the press for programmatic solutions across platforms driving the market into new models of programmatic premium. And in the end, is all of this a warm up for more automated, auction based approaches to all video, including TV?   

Moderator
Jenna (Umbrianna) Gino , VP, Programmatic Media Director, Affiperf, Havas
Panelist
Eric Franchi , Co-Founder, Undertone
Neeraj Kochhar , Managing Director, Programmatic, Magna Global
Cheryl Stump , Director of Video, Vivaki Audience on Demand
Erik Swain , SVP, Global Operations, SpotXchange
Celebratethe year’s most innovative and effective advertisements in the realm of digital out-of-home media.
FREE to Celebrate DOOHAall OMMA Global attendees and Digital Out-of-Home Awards ticket holders.
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