Overview:

Let the Mobile Wars Begin!

The world of mobile media is a rapidly expanding environment in which there is an ever increasing range of media options available. Mobile is likely the most important of the emerging platforms. By 2011, the mobile advertising market is estimated to be worth over $11.3 billion annually. Like cable television and the internet before it, mobile will need to find a way to fit into the marketing mix, to establish ways of buying and planning media, and within organizations.

OMMA Mobile will explore how the mobile platform can and will interact with a media planning world. Its other objective; which is designed for mobile marketers, vendors, brand marketers, content producers and agency executives is to learn about the latest trends and information on mobile marketing. Top advertisers, agencies, mobile vendors, carriers, publishers and content companies will discuss and debate the shape of one of the fastest growing online advertising markets of the year. The conference will include keynotes, research presentations, and case studies all covering and evaluating emerging mobile solutions.