Subaru of America moved its digital account from R/GA to Carmichael Lynch, which already handles media planning and buying duties for the brand.

The Wisconsin Milk Marketing Board tapped Shine Advertising to handle its Wisconsin Cheese account, valued at $5 million. Lindsay, Stone and Briggs previously handled the account.

The VIA Group was named creative agency of record on Welch's $15 million account. Jones Lundin Beals of Chicago managed the review. JWT was the incumbent. Work will include research, strategy, online and TV advertising, design and brand building. The account will be managed out of VIA's Portland office.

Orbitz.com awarded Mullen media planning and buying duties through the agency's MediaHub division. The agency currently handles creative chores on the $40 million account. MediaCom previously handled the work.

Bibby Financial Services tapped Euro RSCG Chicago to handle its marketing efforts in the United States. The agency will develop a B2B campaign that includes collateral, print, outdoor, interactive, direct and TV elements. Work will break in the third quarter.

Ogilvy Worldwide expanded its relationship with Motorola and was been named lead global creative agency of record for the company's Mobile Devices business. Ogilvy currently manages the Motorola Mobile Devices account in Asia Pacific, India and Latin America. The new arrangements add responsibility for the account in Europe, Middle East and Africa as well as North America, which were previously handled by a variety of creative partners. Ogilvy was first awarded the global Motorola account in 2000.

MediaCom was awarded Lifetime Television's $25 million media account, previously handled by Carat.

Miramax tapped Maxus to handle electronic media chores, including radio, outdoor and TV. Palisades Media Group previously handled the $50 million account.

Estee Lauder split its $400 million global media account between two agencies: MindShare and M2M. MindShare will handle U.S. duties while M2M retained non-U.S. chores.

180 LA was awarded creative duties on the $35 million Boost Mobile account.