The Aruba Tourism Authority (A.T.A.) is appointing Engine as media agency of record following a competitive review. The remit includes developing and activating the overall media strategy in the U.S. including media planning and buying, audience building, data consultation, and measurement and analytics. First up, Engine will focus on efforts to welcome back tourists to the Caribbean island as global travel restrictions in connection with COVID-19 have lifted.  

The National Women's Soccer League’s latest professional team, Angel City, is selecting three agencies to support its internal marketing team: Battery, R/GA and Plural. Each agency was hand-selected, with Los Angeles-based creative ad agency Battery helping with the development of its brand essence, team naming and design. Plural is tasked with social content development and implementation in support of the launch announcement. R/GA will focus on social strategy and long-term community engagement and development. The celebrity-backed team will kick off its first game in 2022.

NordVPN is appointing The Specialist Works as the virtual private network provider’s media agency of record across the UK, France, Germany and the Netherlands following a competitive review. The company did not previously have a retained agency, opting to handle marketing in-house and media buys directly with a number of media owners.

Wakefern, parent of ShopRite, Price Rite and The Fresh Grocer, is signing an agreement with Inmar Intelligence to use the company’s marketing technologies and services to drive shopper engagement. This marks Wakefern’s first entry into programmatic retail media amplification.

The United States Census Bureau is naming Sensis, along with partner Deloitte Consulting, to provide enterprise-level social media and digital marketing support. As part of the more than $8 million contract, Sensis will help the Census Bureau establish and adopt tools, processes, partnerships, best practices and strategies to support its post decennial surveys, activities and interactions in digital and social media communication. The approach will need to adapt and evolve with the ever-changing field of social media in order to provide the public key information.