WeatherBug, a live weather portal that sits on the desktop in the tool bar, has introduced a new advertising platform to the Internet, the BrandWrap. The Brand Wrap hugs the entire surface of the
WeatherBug, allowing advertisers to wrap brand and advertising messages around live weather content. The BrandWrap is the largest Interactive Advertising Unit at 625 x 433. One click on the WeatherBug
temperature icon and the advertiser's brand message is instantly displayed. Electronic Media placed WeatherBug 6th in audience reached on the Internet during January 2001, just after CNN.com and
before Time.com.
- Adam Bernard
