News Brief

Playboy U.K. Taps Advertisers To Support Media Content

Feb 24, 2009, 7:31 AM
  • Comment
  • Recommend (2)
Subscribe to Online Media Daily
Playboy U.K. said advertisers will pay to support "lifestyle-inspired" editorial and video content on its new Web site launched Monday.

Playboy U.K. recently launched an advertiser-funded lifestyle channel on the SKY platform and an editorial advertiser-funded mobile site is slated to launch later this month.

The site offers movies, music games sports and television clips. The sections will include grooming, fashion, food, gadgets and opinions--topics that reflect the "sexy, stylish and sophisticated Playboy lifestyle," the company said. The site also will offer a branded social network.--Laurie Sullivan

Be the first to comment on "Playboy U.K. Taps Advertisers To Support Media Content"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Online Media Daily Articles

>> Online Media Daily Archives