• October 16, 2000

Competitive Media Reporting's Internet advertising tracking division, CMRi, announced today new initiatives that will greatly increase CMRi's breadth and scope of available data: a re-branded and enhanced Internet web application named AdNetTrackUS, timely data, and the development of two new Internet offerings - Multi-media reporting and Brand/Creative alerts.

Effective immediately, CMRinteractive, the division's application (which was accessible at www.cmrinteractive.com) goes under the brand name AdNetTrackUS (and can be found at www.adnettrackus.com). While CMRi continues to serve as the Internet division's umbrella name, this re-branding of the application is CMRi's first step toward a global initiative with parent company, Taylor Nelson Sofres (TNS). Eventually, CMRi's AdNetTrackUS and TNS' AdNetTrack will both evolve towards a comprehensive global Internet ad monitoring service.

In addition to CMRi's updated features, two new Internet offerings will be unveiled in the near future - Multi-media reporting and Brand/Creative alerts. The Multi-media functionality will allow clients to view either spending dollars or percentages by brand, parent, or class for all 12 media. Brand/Creative alerts will provide clients access to new brand and creative data as it is recorded on a daily basis.