• Wall Street Journal, Monday, March 9, 2009 11 AM

At Saks Fifth Avenue next month, designers Domenico Dolce and Stefano Gabbana will launch their Dolce & Gabbana The Makeup, a line of luxury cosmetics they've developed in partnership with Procter & Gamble. It includes $59 foundation, $30 lipstick and $44 rouge in gold-toned packaging -- a far cry from the drugstore brands CoverGirl and Max Factor that P&G has marketed in the past.

Cosmetics are a way for the fashion house, which has 15 U.S. boutiques, to reach a broad audience. Gabbana casts the foray into cosmetics as democratizing the brand. "It is for the rich and not rich," young and old, the "buff 46-year-old designer" tells Rachel Dodes and Ellen Bryon.

P&G sees its push into high-end department stores as a strategic step in expanding its beauty business. The move will also help it showcase its Dolce & Gabbana fragrances, such as the $70 The One perfume for women and the $55 Light Blue Pour Homme cologne for men.

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