Engage Signs with yesmail.com To Resell Opt-In Email

  • October 11, 2000
Engage and yesmail.com, both majority-owned operating companies of CMGI, today announced that Engage will begin reselling yesmail.com's permission email marketing services to its customers and prospects. Under the terms of the agreement, Engage will now be able to offer marketers an opportunity to deliver targeted email marketing campaigns to the more than 13 million individuals who have opted in to the YesMail Network. yesmail.com's permission email network consists of individuals who have chosen to receive email-marketing offers, promotions and other information related to their interests.
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