• Brandweek, Monday, March 16, 2009 10:45 AM

Marketers are not planning major restructuring, head-count reductions or wholesale agency terminations this year, according to a CMO Council online poll of 659 global senior marketers between mid-January and March 2. This despite the drumbeat of news reports -- nous? -- that would indicate that the sky is falling, Kenneth Hein reports.

"There was not as much panic about job security that we thought there would be," says Liz Miller, vp, programs and operations at the CMO Council. "The big story for the marketing community is ... about budget reallocation. Marketers are looking to better support the sales team, drive business growth and engage the individual customer."

More than half (56.7%) do not feel their jobs are at risk and 20.6% are not sure. More than a third (38%) plan to keep their teams intact and 26% expect to add staff. Twenty-one percent report no change in budget while 29% expected to increase their spending. Marc Babej, meanwhile, partner at marketing consultancy Reason Inc., just thinks "people are putting on a brave face."

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