Alliance Expands Target Marketing Services for ATM Ads

  • October 4, 2000
Rbuzz and CashPoint have established a joint marketing agreement to pursue advertising sales strategies for ATMs.

CashPoint will provide RBuzz access to over 20,000 ATMs through CashPoint Select - a content management system that can manage, schedule, distribute, and audit advertising campaigns and supports the delivery of these campaigns on a variety of media, including full motion video, audio, themographic coupons, and preprinted receipts - for all of its future ATM advertising.

RBuzz will incorporate the CashPoint network into its own network of available media devices along with other qualified networks of digital billboards, GPS (global positioning system) fed devices, including PDAs and cellular phones, kiosks, and indoor and outdoor plasma, LCD, and LED screens throughout the world.

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