• October 5, 2000

MarketingInfo ("MI"), the online destination for market research professionals, and The Advertising Research Foundation ("ARF"), have signed an unprecedented agreement to build the "definitive website for the market research industry."

Through this collaboration, the ARF will provide MI with content drawn from its publications as well as new, original content developed for MI and the guidance to ensure the highest levels of quality and ethics. The ARF will also work with MarketingInfo to bring the many benefits of the site to the research industry. In exchange, MI will provide the ARF with an online channel to achieve its global mission of "Profitable Marketing Through Effective Research."

MarketingInfo, the complete online resource for the market research industry, includes a growing library of essential information, online collaboration resources, an online multimedia industry directory, an efficient marketplace for research services and the platform for industry community. MarketingInfo.com officially launched 4 weeks ago and has already built a client list that includes over one hundred of the leading global buyers and sellers of market research including AT&T, AOL, Kraft, NFO, AC Nielsen, Proctor & Gamble and Research International, among other industry leaders and research companies.