Joint Offering Allows Cable Operators to Generate Ad Revenue Through Custom-Branded iTV Portals

  • October 4, 2000
AdForce has teamed up with MetaTV to offer cable operators and e-business websites access to leading technology aimed at providing comprehensive advertising capabilities for the growing iTV market.

MetaTV will collaborate with AdForce to provide intuitive campaign scheduling, profile-based targeting, reliable ad delivery, comprehensive tracking and accurate reporting services.

As part of the relationship, AdForce will become a platform partner in MetaTV's Portal Partner Program (P3) designed to offer the best technology and infrastructure to deploy iTV portals, applications and services to cable operators and e-businesses.

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