eMarketing Assn Announces New e-Training Program

  • February 8, 2001
The eMarketing Association (eMA) - www.emarketingassociation.com - has announced the launch of a new e-training program. This new e-training course covers the spectrum of basic e-marketing. Recent market research conducted by the eMarketing Association indicates that many business people cite a lack of e-marketing courseware in the marketplace. To address this growing market need, the eMA has developed the e-marketing course, which covers the subject thoroughly. Subjects covered include banner advertising, publicity, search engines, customer management, keyword marketing and synergy between online and offline marketing. The course will be administered to students via moderated email. After passing the exam at the completion of the e-course, students will receive a certificate of completion and an optional letter to their employer.
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