BuyMedia, Inc. has expanded its current partnership with Strata Marketing, Inc. to enable advertising agency and media buying service clients to receive electronic invoices from radio stations across
the country. Under the agreement, BuyMedia.com will deliver electronic invoices directly to Strata's media buying software. By making the leap to electronic invoicing, BuyMedia claims advertising
agencies will be able to reduce the time and cost associated with processing invoices. Registered media buyers will be able to view the invoices through a secure Web browser and then send the
information instantly into most media buying software, including Strata, Donovan, SmartPlus and Datatech.
- Anya Khait