Budget Rent a Car Corporation has chosen ORB, Inc. as the ad serving provider for its online media relationships. Silicon Alley-based ORB, a provider of ROI-driven marketing and technology solutions,
is supporting the real-time reporting and optimization needs of the vehicle rental giant with their proprietary ad management technology, ORBit(r). The agreement with Budget is the latest in a string
of high-profile client signings by ORB such as Sony Electronics e-Solutions Company, Sprint, Forbes.com, Citigroup and others already in-house, ORB.
"Budget is an aggressive company that recognizes
the value of real-time marketing data," said ORB CEO, Andrew S. Pakula. "They are already benefiting from having access to advertising response information at their fingertips, so they can
continuously optimize their creative and calculate their ROI." - Anya Khait
