• Marketwatch, Friday, April 10, 2009 11 AM

DVR users tend to record shows between 8 and 10 p.m. to watch later -- and that many of them appear to be skipping 10 p.m. telecasts altogether.

TiVo says its recent research shows that about 60% of viewers took advantage of timeshifting 8 p.m. and 9 p.m. shows. A TiVo study also found that about 30% of shows recorded on a DVR were watched within an hour of the program's live airing.

That's bad new for 10 p.m. shows. It means that much of the viewing from the 8 p.m. and 9 p.m. airings stomps out the audience that would historically watch 10 p.m. programming in live mode, say TiVo execs. While some viewers record programs aired at 10 p.m. for viewing later in the week, many are abandoning that hour of television altogether.

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