• Mediaweek, Friday, April 10, 2009 11 AM

Health and fitness publisher Rodale surveyed readers in January to gauge their commitment to spending on their own well-being. As publisher of Prevention, Men's Health and Women's Health, the hope is that the survey could bolster Rodale's standing with advertisers in a punishing ad climate.

Among the findings: most respondents plan to keep spending on groceries and organic food. About 85% plan to spend at least as much on drugs and medicine as they did a year ago. More than two-thirds plan to keep spending on health clubs or gyms, more that those who plan to spend on home entertainment.

Year-over-year ad pages at Prevention fell 23.4% this year. Men's Health's pages declined 22.5% in the same period.

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