• February 6, 2001

Winstar Interactive Media, a Web property representation company, has agreed to license AdIndex, Dynamic Logic's flagship brand metrics product. Winstar Interactive Media, which maintains a select roster of sites, will offer clients the option of using AdIndex for selected online advertising campaigns and customized ad packages.

AdIndex measures online branding impact using traditional metrics such as awareness levels, purchase intent, message association, recall, and creative evaluation via opt-in surveys, which are then delivered in aggregate reports. Unlike click-through count (a behavioral measurement) AdIndex measures brand awareness and attitudes. Together, AdIndex and click-through data provides advertisers a comprehensive view of online advertising's value.