• Mediaweek, Thursday, April 16, 2009 10:15 AM

Clear Channel Radio has expanded the local community affairs policy for its stations. The new plan includes more charitable partnerships, more time for PSAs, better time slots for local public-affairs programs and 24/7 access to station management for local officials.

This year the FCC has mulled several new "localism" proposals for broadcasters, including requiring TV stations to set up community advisory boards to consult on programming. Practically out of the FCC playbook, CCR will now establish "local advisory boards" in all of its markets.

Going forward, CCR stations must air 12 minutes of PSAs daily and 84 minutes per week. In addition, the company will choose one national cause to be highlighted company-wide each quarter for coordinated campaigns. The first national campaign will support Feeding America, the nation's leading domestic hunger-relief charity.

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