Nielsen//NetRatings said it will measure Internet audiences, user activity and advertising in South Africa. This represents the first emerging market to be added to the 19 countries already covered by
the service and is another step towards becoming the "global currency by which Internet site publishers, media buyers, marketers and advertisers measure traffic on the Internet," the announcement
stated. Microsoft Network (MSN) and Real Media are the first two clients to subscribe to Nielsen//NetRatings in South Africa. Several more key South Africa based clients are expected to be announced
shortly. ACNielsen is currently building a randomly selected panel of at-home and at-work Internet users in South Africa. The release of data on the panel's April Internet activity will complete the
roll-out of the service.
