Greenfield.com recently released (on their e-mail service: Fact of the Week) a survey of 1,000 teens asked about their attitudes on shopping, sports and lifestyles which revealed surprising changes in trends. Because it's a fickle, fad driven market, information effecting target buys and messages can't be too soon!
Among these respondents, organized team sports were ranked as "in" by 73% of teens; 84% said that cigarette smoking is no longer a desirable behavior; cable wrestling programs, urban apparel and footwear brands, as well as major league sports are now considered "out." 58% of male teens said that WWF is "out" and 75% said the same of the WCW.
Most female teens said that they favored stores like the Gap and Abercrombie & Fitch over stores like
J. Crew and Urban Apparel. +---------------------+------+------+ | | Out | In | +---------------------+------+------+ | WWF |
62% | 37% | | WCW | 78% | 20% | | Urban Apparel | 61% | 37% | | The NHL | 55% | 43% | | Abercrombie & Fitch | 52% | 47% | | Cigarette Smoking | 84% |
15% | +---------------------+------+------+
See Greenfield's site for information on theFact of the Week.