Fickle Teens
Greenfield.com recently released (on their e-mail service: Fact of the Week) a survey of 1,000 teens asked about their attitudes on shopping, sports and lifestyles which revealed surprising changes in trends. Because it's a fickle, fad driven market, information effecting target buys and messages can't be too soon!
Among these respondents, organized team sports were ranked as "in" by 73% of teens; 84% said that cigarette smoking is no longer a desirable behavior; cable wrestling programs, urban apparel and footwear brands, as well as major league sports are now considered "out." 58% of male teens said that WWF is "out" and 75% said the same of the WCW.
Most female teens said that they favored stores like the Gap and Abercrombie & Fitch over stores like J. Crew and Urban Apparel.
+---------------------+------+------+
| | Out | In |
+---------------------+------+------+
| WWF | 62% | 37% |
| WCW | 78% | 20% |
| Urban Apparel | 61% | 37% |
| The NHL | 55% | 43% |
| Abercrombie & Fitch | 52% | 47% |
| Cigarette Smoking | 84% | 15% |
+---------------------+------+------+
See Greenfield's site for information on theFact of the Week.
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