Fickle Teens

'wassup?

Greenfield.com recently released (on their e-mail service: Fact of the Week) a survey of 1,000 teens asked about their attitudes on shopping, sports and lifestyles which revealed surprising changes in trends. Because it's a fickle, fad driven market, information effecting target buys and messages can't be too soon!

Among these respondents, organized team sports were ranked as "in" by 73% of teens; 84% said that cigarette smoking is no longer a desirable behavior; cable wrestling programs, urban apparel and footwear brands, as well as major league sports are now considered "out." 58% of male teens said that WWF is "out" and 75% said the same of the WCW.

Most female teens said that they favored stores like the Gap and Abercrombie & Fitch over stores like J. Crew and Urban Apparel.

 
+---------------------+------+------+ 
|                     |  Out |   In | 
+---------------------+------+------+ 
| WWF                 |  62% |  37% | 
| WCW                 |  78% |  20% | 
| Urban Apparel       |  61% |  37% | 
| The NHL             |  55% |  43% | 
| Abercrombie & Fitch |  52% |  47% | 
| Cigarette Smoking   |  84% |  15% | 
+---------------------+------+------+ 

See Greenfield's site for information on theFact of the Week.