News Corp. Seeks Broader Ad Deal with Google
Reuters, Thursday, May 28, 2009 12:15 PM
News Corp. chief digital officer Jonathan Miller and MySpace CEO Owen Van Natta, speaking at the All Things Digital Conference in San Diego on Wednesday, said that the company was working with Google to try and make their existing advertising deal better for both parties. The parties' existing advertising arrangement comes up for renewal next year.
"When it comes time to negotiate, one of the things that can be helpful is looking at it from the overall News Corp perspective," Miller said, hinting that a broader deal was in the works. Under the current arrangement, Google only supplies search advertising to MySpace.
According to various reports across the Web, Google is seeking to strike a new deal at a considerable discount to the current terms, which TechCrunch says is worth approximately $300 million per year. "That's an important deal for us, but it certainly isn't a majority of our revenue," Van Natta said.
Read the whole story at Reuters »
"When it comes time to negotiate, one of the things that can be helpful is looking at it from the overall News Corp perspective," Miller said, hinting that a broader deal was in the works. Under the current arrangement, Google only supplies search advertising to MySpace.
According to various reports across the Web, Google is seeking to strike a new deal at a considerable discount to the current terms, which TechCrunch says is worth approximately $300 million per year. "That's an important deal for us, but it certainly isn't a majority of our revenue," Van Natta said.
Recent Around the Net In Online Marketing Articles
-
Samsung One-Ups Apple With Jay-Z Promo June 18, 9:38 a.m.
What’s one way for Samsung to steal cool points from Apple? Feature Jay-Z in an ad, ... -
Digg Preps RSS Aggregation Service June 18, 9:34 a.m.
Remember Digg? The social news pioneer, which was acquired by Betaworks last year for a half ... -
Yahoo Could Pay $50M For Qwiki June 18, 9:33 a.m.
With no end in sight to its shopping spree, Yahoo is reportedly close to dropping as ... -
Microsoft Bowing Windows 8 Ad Format June 18, 9:27 a.m.
Microsoft today is expected to debut new native ad formats for Windows 8 “The new ads ... -
Samsung Plans Faster Galaxy S4 June 17, 12:01 p.m.
Samsung says it will soon launch the world's first smartphone with a network connection boasting ultra-fast ... -
Apple Tries To Clear Its Name June 17, 11:37 a.m.
Trying to make good with consumers in the wake of reports that technology companies cooperated with ... -
Netflix Taps DreamWorks To Dream Up Original Shows June 17, 11:35 a.m.
Partnering with the makers of "Shrek" and "Kung Fu Panda," Netflix on Monday announced multi-year deal ... -
Instagram Adding Video? June 17, 11:34 a.m.
Later this week, Facebook will reportedly add a video feature to Instagram. “On June 20, a ... -
Boxee Seeking Investment, Buyout June 14, 11:39 a.m.
Web TV startup Boxee is reportedly ready to raise a lot of money, or sell the ... -
Microsoft Setting Up Shops In Best Buy June 14, 11:38 a.m.
Embracing brick and mortar like never before, Microsoft plans to open 500 “special stores” within existing ...
Be the first to comment on "News Corp. Seeks Broader Ad Deal with Google "
Leave a Comment