Among the 24 comparable stations in the Top 25 list, 10 experienced an increase in TTSL, with overall TTSL for the top 24 dropping 4.2% for the week. Cume for the top 24 rose 2.6% over the previous week (Virgin Radio was excluded as it did not appear on the list the previous week). London-based Virgin Radio made its MeasureCast Top 25(tm) debut with its adult alternative station winning the number three slot in the weekly ranking.
Other facts for the week of March 5 - March 11:
* The peak listening day was Wednesday, with 19% of all TTSL occurring on this day.
* Listening on Saturday and Sunday accounted for 10% of all TTSL.
* Peak listening time was 9 a.m. PST (Noon EST).
* 84% of all listening occurred between 5 a.m. and 5 p.m. PST (8 a.m. and 8 p.m. EST)
53% of Internet radio listeners are under 35 years old; 25% are younger than 25; and 7.4% are over the age of 55.