• Mediaweek, Friday, June 5, 2009 9 AM

A campaign for the U.S. Navy is the first to combine digital touch screens and mall storefront displays. The two-month "Navy For Moms" initiative launched last month in four major malls in the Dallas and Oklahoma City areas. Shoppers can manually manipulate images on a display screen to see videos, postcards and pictures of Navy officers and their moms.

This is the first significant installation in a mall location for Inwindow Outdoor, which last October announced partnerships with three of the largest mall owners in the U.S. to convert vacant storefront and mall space into ad displays.

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