News Brief
3D Banners
Feb 23, 2001, 9:37 AM
ad pepper media USA will be the primary online advertising network to sell Brilliant Digital Entertainment's newly launched rich media 3D banners to U.S. websites. The ads are fully interactive and have a 3D animated format that incorporates sound. The intentions are to increase audience click through rates and to maximize online brand retention. The 3D Brilliant Digital banner ad shorts are similar in design to a television commercial, but conform to standard banner sizes. The 3D format can also pop up as a separate browser window in any size, even as full screen. Brilliant's content is offered to more than 300 Brilliant Network sites, including Yahoo, Warner Bros. Online, VH1, RoadRunner and Lycos. - Adam Bernard
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