Mobilessence and WindWire today announced a strategic partnership which will offer content providers a solution for establishing a mobile presence and maximizing revenue opportunities within the
wireless medium. Under this agreement, Mobilessence will integrate WindWire's wireless advertising service WindCaster(TM) into their B2C service suite to offer their clients a flexible solution for
the delivery of interactive ads, coupons and other promotions to wireless devices (including PDAs, Internet-enabled phones and two-way pagers).