Among Hispanics in the U.S. 16 years of age and older, 38% are using the Internet on a regular basis, according to a new study released today by the Association of Hispanic Advertising Agencies
(AHAA). The study reveals that Hispanics are online almost 5 1/2 hours per week and for 71% of these users, primary usage is from a computer at home. In addition to their time on the Net, typical
Hispanic Internet users are watching 18 hours of television per week (approximately 50% of it in Spanish) and listening to 15 hours of radio (also half of it in Spanish) per week.
More than three
quarters of respondents are using the Internet for e-mail, 60% are using it to get news, 54% are using it to listen to music and 43% are using it to chat. Almost one third of these Hispanic Internet
users have shopped online with CDs, electronics and airline tickets topping the list as the most-common items purchased.
