Premium Network has launched Premium Kids (http://www.premiumkids.net), a new promotional portal that ties together a group of children's websites. According to the officials announcement, the portal
offers a way to incorporate a younger audience into online advertising and promotional campaigns, and affords advertisers rapid planning and campaign deployment cycles by providing extensive options
for reaching a younger audience. Target variables can be customized and can include geographic and demographic specifications of consumers and Premium Kids websites. In addition, Premium Network's
"Premium One Service" will unify the ordering, billing and reporting functions to make purchasing and monitoring a Premium Kids campaign as simple as running a single ad.
