WebSideStory, Inc. (www.websidestory.com), a provider of real-time Internet intelligence for e-business, today announced that it has joined the Internet Advertising Bureau (IAB). The IAB is the
leading online global advertising industry trade association, with more than 300 active member companies in the United States alone. Founded in 1996, WebSideStory provides an array of outsourced
e-business intelligence services, including HitBox(r) Enterprise (www.hitboxenterprise.com), a real-time audience analysis service for high-volume sites. WebSideStory plans to cooperate with the IAB
in its efforts to develop reliable standards for Internet audience measurement.
