Six-month-old company AdExchange has gone out of business. AdExchange touted its service as being the only one that linked buyers directly to inventory posted by media companies. Company founders are
reportedly planning to go into business as an ASP solution using the technology created for AdExchange. This is not the first, nor the last casualty. The original exchange, OneMediaPlace slashed staff
numbers earlier this month, and many online ad exchanges are expecting the worst. In the meantime, according to several sources, online ad spending is going up. Why don't the numbers seem to add up?
Check back with us on monday, a week from today for the full story.
