• Adweek, Friday, August 7, 2009 9:30 AM

Groupe Danone, Paris-based yogurt maker, is in the throes of a review of its global media business. The company spends about $500 million on measured media annually. Insiders say it is reviewing media accounts on a market-by-market basis, similar to its last media review in 2005-06.

The U.S. portion of the Danone business is handled by MPG, which is participating in the review. The U.S. ad budget is about $140 million, per TNS. MPG won the account in October 2006, when it also won the client's assignments in France and Mexico and defended Spain and Portugal.

Sources say that other contenders for the U.S. chunk of the account include Carat and Mediaedge:cia. MediaCom will contend in several markets, but not the U.S.

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