• Mediaweek, Monday, August 10, 2009 10:15 AM

The Los Angeles City Council voted unanimously Aug. 7 to ban the construction of new digital billboards and the conversion of any existing digital boards to digital.

The new ordinance may not be the final chapter for the buildout of new digital boards. It might be revised when the Council returns from its summer break and revisits digital billboards as part of the development of a comprehensive ordinance covering all out of home signage.
Opponents of the digital boards in L.A. cited the usual concerns, such as urban blight and safety. Studies from the Outdoor Advertising Association of America and others, however, show no correlation between accidents and the signage. Law enforcement officials tend to favor digital billboards, which have been used for "Amber Alerts." and other public service messages.

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